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Social Media amp Content Specialist

Company name

Anoka, MN

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Vista Outdoor is seeking a highly energetic and motivated storyteller to actively source, create and edit content that drives engagement with our online communities. The incumbent will support the Digital Marketing Manager and Brand Manager in the implementation of Social Media strategies and tactics for the Ammunition business.

• Ideate and produce content (photos, graphics, art, videos) to support social media campaigns and initiatives working alongside content producers, designers and marketing team

• Ability to generate photography and/or video assets on your own

• Deliver polished, engaging content appropriate to each social platform

• Maintain each brand’s unique voice by crafting unique content

• Knowledgeable in a variety of social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, and emerging technologies

• Ensure key performance metrics are met for accurate and efficient campaign-specific content, engagement and overall performance

• Load content into Social Media Management System

Desired Qualifications:

• Strong communication skills and able to relate well to people from diverse backgrounds

• Strong design sense and ability to produce and edit photography and videos

• Experience with hunting and shooting sports

• Able to work productively and effectively when faced with stressful work situations and time pressures

• Experience A/B testing marketing creative and copy beneficial, but not required

• Inquisitive versus assumptive nature

• Strong project management and organizational skills with proven ability to prioritize multiple tasks

• Familiarity with Social Media Management Systems for scheduling, responding, analytics


• 2-3 years of experience producing quality photography or video

• 2-3 years of experience copywriting, developing, and creating for digital/social strategies campaigns

• 1-3 years of experience in Marketing, Communications or related field

• Demonstrate active social media use as well as understanding of the social web for companies, brands or marketing purposes

• Bachelor’s Degree in Marketing, Journalism, Communications, Media or similar area of study

• Strong conceptual and brainstorming skills

• Ability to follow direction and take constructive criticism

• An aptitude for time management, organization, and communication

• Excellent interpersonal, written and verbal communication skills with an emphasis on catering to an online audience

• Collaboration skills with a strong desire to bring best practices to the team through shared knowledge

• Flexible and positive disposition to work in a dynamic and changing environment

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here:

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.

Company info

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Company Profile
Vista Outdoor was born of an innate desire to exceed the lofty expectations of outdoor enthusiasts across the globe. We know what it means to reach for the top, to truly test your mettle, to overcome mental and physical boundaries and thrive in the world outside. The people who lace up every day to work for Vista Outdoor and our many brands understand the trust our customers place in the products we make. They represent the spirit of achievement, a duty to honor and a passion to continually innovate. We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield. We’re not just a name on the door—we’re the people crafting the products that help inspire you to attain the impossible.

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