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Job Details

Marketing Director - San Diego District

Company name
Westfield Group

San Diego, CA

Date Last Verified
May 16,2018

Posted on
May 15,2018

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Job Description:

As Director, Marketing, your primary objective is to lead the marketing

function for Westfield North County, Westfield Mission Valley, Westfield Plaza

Bonita and Westfield Horton Plaza, to develop short- and long-term marketing plans

that drive sales, traffic and NOI growth. You will oversee the marketing

function in terms of people resourcing, local marketing strategy,

interpretations and execution of national brand programs, budget allocations,

campaign development and measurement, ensuring that talent meets business


This individual will:

Work / partner with SVP Center Marketing and

each center’s General Manager and marketing support staff to achieve individual

center and collective market KPIs and goals

Assist the SVP Center Marketing in the planning,

development and production of national marketing programs

Ability to understand and communicate sales,

retailer revenue, kick-outs and percentage rent

Maintain ongoing communication with General

Managers and other property and asset staff to ensure alignment and manage


Define, communication and maintain high standard

of customer service

Understand the function and role of digital and

social channels to effectively plan content designed for acquisition and


Job responsibilities are:


Develop overall marketing vision and strategy for

the San Diego region shopping centers and plan to support corporate brand


Determine priorities and assets in order to

allocate marketing resources to the most important/key issues

Drive generation of superior customer insights

and translate into actionable, relevant plans and programs

Assist in the development and review of each center’s

business plans and marketing budgets to ensure all key items are represented in

line with the center strategies

Manage center marketing budgets

Meet all budget deadlines

Understand the market research needs and lead

on-going requirements in consultation with strategy and market research; use

research, insights and trends and apply to marketing strategies and


Review and interpret local, national and global

competitor activities and behavior for trends and potential ideas/application

to Westfield and future campaigns


Review marketing strategy ensuring there is

alignment between the national marketing plan and individual center approach;

identify best practices and share results nationally and within center team

Collaborate with SVP Center Marketing and asset

partners on the development and execution of marketing campaigns that leverage

opportunity for additional revenue

Review post analysis and results for all major

campaigns ensuring measurability and quality, sharing results with key


Support each center’s management team with

operational duties including manager on duty responsibilities

Work with management, operations, facilities and

leasing teams to execute on best practices across all touch points of the

customer journey

Assist in the management of Westfield’s customer

service initiatives as well as other customer service satisfaction measurement


Strive to improve and build upon overall customer

service and amenities

Research best practices seeking new ideas to

incorporate into the menu of Westfield services and amenities

Have a detailed understanding of sales

performance and traffic results for the centers and a comparison to key

benchmarks in the business / industry and the implication to on-going strategy

Develop strong retailer relations by

establishing and maintaining a thorough understanding of the retailer business

Solicit and encourage retailer participation /

support and integration to marketing programs as an effort to promote their

business and add value to the overall center marketing plans



Lead marketing support team to activate the

local implementation of marketing programs based on best practices that deliver

on the Westfield brand standard

Develop and plan content calendar for all

digital and social media channels, working in partnership with the corporate

Digital Marketing team to publish and monitor results

Develop strategic communication plan including

digital and social channels to support local execution of national programs,

local programs and center positioning in the market

Partner with retailers to support openings,

drive sales and promote offers and events

Ensure all communication meets Westfield brand

guidelines, standards and tone

Collaborate with corporate Brand/Media team on

overall local media approach

Collaborate with corporate PR/Communications

team on media relations including local public relations support for marketing

campaigns, regional programs, new store openings and crisis management

Develop and manage community relations,

outreach, partnerships and sponsorships for the center


Provide leadership and management of marketing

support staff including performance management, coaching and development for

growth within the company

Provide clear communication with marketing team

on expectations and KPIs

In partnership with each center’s General

Manager and SVP Center Marketing, recruit, train and onboard new staff to the

marketing team as needed

Develop and improve on tools to support training

and development of marketing team



College degree required

7 years of Marketing and/or related experience

Strong business acumen, strategic orientation,

and general operation experience

Retail or Shopping Center industry knowledge,

experience or expertise preferred

Strength in leadership, strategy, marketing, and

financial management

Familiar with digital and social media platforms

and curating content

Experience in public relations, media relations

and crisis management preferred

Exceptional communication skills, clear, concise

and professional representation is expected

Knowledge of real estate and / or retail

development, leasing and operations

Strong analytical capability, especially in

understanding and applying marketing/retail trends and marketing communication


Must be flexible and able to work event shifts

which may include nights, weekends and holidays

Ability to travel as needed


Direct report to the SVP Center Marketing

Indirect to centers’ General Managers


Exempt position

Salary based on experience and qualifications


To perform this job successfully, an individual must be able to perform

each essential duty satisfactorily. The requirements listed below are representative

of the physical skill and/or ability required. Reasonable accommodations may be

made to enable individuals with disabilities to perform the essential functions.

While performing duties of this job, the employee is frequently

required to sit and talk or hear

The employee is regularly required to

stand and walk up to 8 hours a day

The employee must be able to communicate

verbally in person and on the telephone

The duties of the job include bending and

stooping, up to 4 hours a day

The employee is regularly required to use

a computer and must possess the ability to multi-tasking


and carrying up to 35 lbs for at least 15 minutes at a time

If you’ve ever wanted to be part of an innovative business, on the cutting edge of developing and evolving the shopping experience for customers, this is your chance!

Westfield Corporation is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We offer a collaborative, innovative, achievement focused culture with unique opportunities for growth in a global company and we evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.


Company Profile
The Westfield Group is the largest retail property group in the world by equity market capitalisation and one of the largest entities listed on the Australian Securities Exchange. Operating on a global platform, the Westfield Group is an internally managed, vertically integrated shopping centre group, undertaking ownership, development, design, construction, funds and asset management, property management, leasing and marketing. It employs more than 5,000 staff worldwide.

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