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Public Relation Manager

Company name
IW Group

Location
Los Angeles, CA

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Position Summary: Reporting directly to the Chief Content Officer, the PR/Social Media Manager is responsible for designing and implementing strategies to build award-winning total market and multicultural campaigns, maximizing reach through public relations, social media, events and activation that are conducive to major coverage. This role will require the candidate to have experience and expertise in both the Asian American and general consumer markets. Essential Functions: Public relations and social media Design, implement and lead immersive PR and social media strategies that align with business goals Provide leadership for new business opportunities including digital strategy development spanning owned, earned and paid media Implement integrated strategies and best practices across various platforms and social communities (e.g. Facebook, Twitter, Snapchat, Video/YouTube, Pinterest, Instagram, etc.), ensuring high levels of web traffic and customer engagement Supervise planning, execution and measurement of digital and social media programs and campaigns, as well as ongoing community management work Perform research on current benchmark trends and audience preferences Participate in key account group brainstorms, strategy and creative sessions, contributing digital/ interactive/new media ideas Assess current digital opportunities and challenges and develop a comprehensive digital growth plan Design and deliver training and skills development for local teams Monitor SEO and web traffic metrics Set specific objectives and report on ROI Remain up-to-date with the latest digital technologies and social media trends Experiences Conceptualize and produce events and activations Educate pertinent staff on the latest trends, techniques, and developments in the experiential category reporting on the latest developments of how people experience brands in unique and interesting ways Understand how experiences deliver for a brand and how brands measure this impact Execute work through developing sound experiential practices and building a network of well-vetted and highly-trusted vendors Deliver everything from insights and concepts, to creative and production management, to execution and measurement Capability includes on premise, in-store, live, corporate, trade, and digital events Uncover opportunities from existing clients, as well as new opportunities that would be attractive to pursue, helping to create a strategy for building on the agency's success in experiential events Ability to manage program Buzz Lead and manage priority client accounts Provide creative leadership for clients and team Serve as the main point of contact for clients Create and execute mediable and content-able campaigns Brainstorm new ideas and present them on demand Maintain a high awareness of pop culture, industry trends and technologies Other Functions: Present and pitch new business opportunities Engage in professional and community organizations related to the agency's and client's business/industry Other duties as assigned Minimum Job Requirements: Education: Minimum of a Bachelor's Degree in Public Relations, Communications, Marketing, Advertising or a related field of study required Experience: Minimum of 3-5 years professional work experience with clients and developing business within an award-winning public relations, digital or advertising/integrated marketing agency Minimum of 3-5 years in a client-facing managerial role or above Relevant experience across key social media properties including, but not limited to, Facebook, Twitter, YouTube, Pinterest, Instagram, blogs, etc. Experience using popular analysis and publishing tools such as: Facebook Insights, Radian6, Sysomos, Google Analytics, Omniture, Spredfast, Sprinklr, Adobe Social, Salesforce Marketing Cloud, and others Content distribution expertise spanning owned, earned, and paid digital channels Played a key role in notable campaigns recblid djt0fy1rzcq8lik8wn7uy6eykum3sx Associated topics: account executive, communication, marketing coordinator, marketing manager, media, public, public relations, public relations specialist, social media, sponsored,

Company info

IW Group

Company Profile

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