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Digital Marketing Specialist

Birmingham, AL

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Vaco is assisting one of Birmingham's top companies in identifying a Digital Marketing Specialist to add to their rapidly growing team. The role will be responsible for research oriented marketing used to design advertisements, newsletters, update the company's website, and various other marketing projects. Additionally, the Digital Marketing Specialist will ensure that new products and services appear in press releases, billboards and radio ads. Since this person is responsible for many different projects simultaneously, they need to be extremely detail oriented. Our client has a great work environment and offers an above-average benefits package! Responsibilities:Implements the digital marketing/social media strategy across all digital platforms including, but not limited to: web, mobile and social media.Connects digital to all other aspects of the customer and experience and drives growth opportunities with prospective customers.Oversees the daily operation of a company's website and email marketing program, and provides analytics review.Ensures implementation of marketing initiatives and helping to identify new marketing opportunities.Runs email campaigns that inform consumers and business partners of new products and services or company announcements. Also analyzes results and develops testing plans to continuously improve email performance.Writes content for digital marketing materials, and may also assist in writing for traditional collateral material.Qualifications:Excellent project management and organizational skills and deep knowledge of social media platforms are required.Must have strong copywriting skills; proficiency in CSS and HTML a plus.Experience using web analytics tools such as Google Analytics is a plus.Education:Bachelor's Degree in Marketing, Communications, Public Relations, Writing, or other relevant degree from a regionally accredited university required.Minimum 5 years of digital marketing and/or copywriting experience required.ONLY CANDIDATES WITH REQUIRED EXPERIENCE WILL BE CONSIDERED. DUE TO THE HIGH VOLUME OF RESUMES PLEASE NOTE YOU DO NOT NEED TO APPLY IF YOU HAVE RECENTLY SUBMITTED TO ANOTHER VACO POSTING. YOUR QUALIFICATIONS WILL BE CONSIDERED FOR ALL OPEN VACO OPPORTUNITIES. Your resume will never be submitted to a client company without your prior knowledge and consent to do so. We are shaping the future here at Vaco! If you would like to join Apply below. Do you know someone who is the right fit? Call today and learn more about the Vaco referral program. Connect with Vaco online! Twitter: @VacoBHAM Facebook: ****

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