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Communications Director Content

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San Francisco, CA

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Responsibilities Develop and oversee Instagram's content strategy on @Instagram as well as other owned social channels Oversee high functioning team responsible for curating and creating social media content Lead planning for video content partnerships, and establish operational processes for identification, prioritization and ongoing evaluation of partnerships and initiatives Establish goals and clearly defined metrics of success to measure quality of content, audience growth, engagement and content reach Create content based on trends and data insights Able to pivot team quickly to experiment with new types of programming Work collaboratively with communications, marketing, public policy and partnerships teams to establish ongoing video partnerships focusing on company priorities Expand Instagram's visual storytelling and voice Oversees programming, assesses pitches and sets the tone for the team Help team keep up with a fast-paced and varied production schedule Minimum Qualifications 12 years of editorial experience working with a global media publication with an emphasis on digital content creation, social media and video production Editorial experience, based on experience with content publications Experience in video content valuation, negotiations, content development\/production, broadcast operations and\/or project management Knowledge of content rights landscape and media environment, digital business models and consumer Internet\/technology space Analytical experience and experience with both industry and Facebook-related data\/metrics Experience building collaborative working relationships with cross-functional business partners, leads and peers Experience managing multiple projects across various teams and turning insights into action Track record of leadership and hands-on video business experience for global organizations Portfolio of work Preferred Qualifications Experience working with or in support of diverse communities Interpersonal skills and ability to develop working relationships inside and outside Facebook Instagram is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at 1 650-308-7837.

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