Marketing Communications Specialist
Danaher Company Description
Leica Microsystems is a world leader in microscopes and scientific instruments. Founded as a family business in the nineteenth century, the companyâ€™s history was marked by unparalleled innovation on its way to becoming a global enterprise. Its historically close cooperation with the scientific community is the key to Leica Microsystemsâ€™ tradition of innovation, which draws on usersâ€™ ideas and creates solutions tailored to their requirements. At the global level, Leica Microsystems is organized in three divisions, all of which are among the leaders in their respective fields: the Life Science Division, Industry Division, and Medical Division. Leica Microsystems has seven major plants and product development sites around the world. The company is represented in over 100 countries, has sales and service organizations in 20 countries, and an international network of distribution partners. Its headquarters are located in Wetzlar, Germany.
Leica Microsystems, Inc offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.
Leica Microsystems, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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GENERAL SUMMARY & OVERALL CHALLENGES
The Marketing Communications (Marcom) Specialist manages all advertising and promotional (A&P) activities for the Life Science, Industrial and Medical Divisions of Leica Microsystems in Americas. Their efforts aid in building our brand presence, ensuring that customers and potential customers receive our message and result in the generation of sales ready leads.
On-time and on-budget Project Management is critical to the success of the Marcom Specialist. This individual manages inputs from multiple locations and assimilates all into a media plan that assists the segment Marketing Managers, and the overall organization, in meeting the business objectives. The Marcom Specialist quarterbacks the execution of our annual A&P plans through both internal and external resources.
Financial management of the A&P budget, along with monthly forecasting, is also critical to success. The Marcom Specialist is the traffic manager for A&P dollars going in and out of each business segment. In addition, this individual negotiates with 3rd party suppliers with Leicaâ€™s best interest in mind and seeks out new providers that add value to our A&P plans.
The Marcom Specialist is able to take highly technical content and condense it down to concise and interesting copy by utilizing their excellent writing skills. This individual also proofs content from sources around the organization to ensure our message is easily understood.
Digital savvy and traditional mode experience is required of the Marcom Specialist to deliver a truly integrated marketing campaign. The individual assists in development of content and value propositions that resonate, and deployment of said messages through electronic (and other) means with the ultimate goals of building our contact database and generating qualified sales leads. He or she delivers our message through the modes that potential customers will attach to and helps to measure the impact (ROI) of our efforts.
Leica Microsystems Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Equal Opportunity Employer: Race, Color, National Origin, Religion, Sex, Disability, Vet, Sexual Orientation, and Gender Identity.
Basic Qualifications: * BA / BS degree * Minimum 3 yrs of Marketng experience in a for-profit organization. * Minimum 3 yrs Project Management experience with process oriented mind set, budgeting, forecasting and financial management experience
Preferred Qualifications: * Excellent written communication skills, ability to summarize highly technical content and proof-reading expertise * Strong email marketing expertise & experience with email mktg systems * Managing agencies and 3rd party partners, including cost negotiation skills * Proven Event Marketing expertise * Deep understanding of â€œhow the web worksâ€ from a customer perspective (e.g. user experience, behavioural, data, social) and from an executional standpoint â€“ must know how to execute campaigns online and prove hands on capability including search, email, display, web and campaign analytics * Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project * Excellent communication and writing skills * Analytical and able to simplify financial data to present meaningful and actionable information to different levels of the organization * Creative and passionate about creative opportunities for our brand in the digital and traditional spaces * Ability to flourish in a matrixed organization with many stakeholders * Strong experience in measuring marketing ROI * Proficiency in Excel * Communications Degree preferred * LMSRSR
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. Weâ€™re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here youâ€™ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
North America-North America-United States-IL-Buffalo Grove
Website : http://www.danaher.com
Microscopes that let researchers see life at 100 nanometers in three dimensions. Dental diagnostics that spot decay as it forms, enabling painless, noninvasive treatments. Disinfection technologies that help ensure safe drinking water at the rate of billions of gallons of water a day. Transaction systems that bring new levels of speed and security to consumers. Network analyzers that link seamlessly with sophisticated software to maximize uptime. Danaher products span some of the most demanding applications in the world, creating new possibilities not only for those who use them, but for millions more who never give them a moment’s thought. In every case, they’re delivering benefits that matter to markets that are eager for innovation. And we are doing it through a customer-centric approach that unites our businesses and has made them global leaders.