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Job Details

Sr Director of Global PR Marketing Communications

Company name
ADTRAN, Inc.

Location
Huntsville, AL

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Profile

The Global Public Relations and Marketing Communications Director will provide leadership and direction for the world-wide Public Relations program, as well as the company's marketing communications organization, which includes all aspects of external and internal communications, marketing campaigns, advertising, global events and position strategy. Responsibilities include developing and leading ADTRAN's PR strategy and key campaigns relating to company vision, direction, products, technology and executive team visibility. This includes the customer and market perception of the company's industry and innovation leadership. The PR Director will develop comprehensive PR and marketing campaigns that leverage traditional and non-traditional channels and that align with the company's overall brand identity and brand messaging. The position involves hiring and effectively managing press agencies around the world, and forming relationships with various members of the media to achieve maximum positive news coverage for the company. The successful candidate will be a strategic thinker, well-versed in social media, possess exceptional writing and communications skills and have the ability to drive matrix teams to execute on PR campaigns. * BS or BA degree in Business, Engineering, Public Relations or a related area required, Master's Degree in Business preferred. * 10 plus years' experience * Direction and management of the public relations activities world-wide * Ensuring the communication strategy is consistent and reflects ADTRAN's strategic vision * Managing all components of the PR program including press releases, articles generated, speaking opportunities, and briefings * Providing identification of key opportunities in the media, and development of strategies to achieve positive coverage in each area. * Closely working with Product Management and Marketing to develop pitches and produce press releases and other materials that will move the brand message forward. * Developing pitch ideas to achieve maximum press coverage * Developing and managing yearly CONNECT or equivalent on-site program(s); and developing or participating in any other programs where press can be leveraged. * Benchmarking and measuring all components of the ADTRAN PR program with key goals, key competitors * Development of high-level presentations and materials for use at Board of Directors meetings and professional conferences. * In addition, the position is responsible for marketing intelligence including global marketing expense management, business plans, investor relations and Board of Directors presentations and other related areas * Must be legally authorized to work in the U.S.A. without sponsorship for employment visa status (e.g., H1B status). Equal Opportunity Employer Minorities\/Women\/Protected Veterans\/Disabled Associated topics: advertise, care, cmo, demand generation, event, marketplace, media, policies, relation, stewardship

Company info

ADTRAN, Inc.
Website : http://www.adtran.com

Company Profile

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