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Sr Manager Public Relations

Chicago, IL

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Position Description:nThe Senior Public Relations Manager is an experienced PR professional who leads and supports the day-to-day activities of the PR department.u00a0nThis individual leads and supports the implementation of PR, corporate giving and marketing activities to promote and support the strategic objectives and business goals of FTD Companies. In this role, the Senior PR Manager will assist in managing FTDu0027s PR agency of record, strategic planning and daily execution. This individual should have a strong mindset in PR rationale and will lead, execute and assist in PR programs for the FTD brand.u00a0nThis role requires experience in running PR projects from start to finish, and will work closely with the PR Director and cross-functional teams, including the FTD brand team, marketing, merchandising, planning, HR and legal.u00a0nThis job description is not a contract and does not change the employment u0022at willu0022 relationship. FTD reserves its right to amend the job description at any time at its discretion.u00a0nPurpose of Position:nThe Senior PR Manager role is a part of the Acquisition Marketing team, within the PR department, and contributes to brand-building and customer acquisition goals of the business.u00a0nPrimary Duties u0026 Responsibilities:nDevelop public relations strategies that support overall marketing, corporate and business goals, under the direction of the PR DirectornWork closely with PR director and FTDu0027s PR agency to develop and execute day-to-day responsibilitiesnCreate media strategies and angles and run media programs from start to finishnCommunicate with people outside the organization, representing FTD to customers, the public, media, and other external sources.nProactively seek media opportunities for FTD across all media formats - print, online, broadcast, blogs, etc. Manage reactive media inquiries.nDraft, edit and review pitch letters, media advisories, press releases, fact sheets, lookbooks and other communicationsnSupervise and assist in developing and updating the FTD media contact listnOversee media monitoring, measurement and reportingnPlan and execute eventsnAssist with and/or implement other special projects or research assignment initiatives as assigned. Conduct industry research and market intelligence, as appropriate.nMust take direction well, be a team player and follow through with minimal supervisionnAbility to manage up and meet objectives / deadlinesnMaintain excellent communication with PR director, brand team and other departmentsnPromote and uphold FTDu0027s mission, vision and valuesu00a0nKnowledge, Skills, and Abilities:nTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.u00a0nB.A. in communications, public relations or related fieldnMinimum of 7 yearsu0027 experience in public relationsnAgency experience a bonusnExpertise in media production, communication, and dissemination techniques and methods, including CisionPoint. This includes alternative ways to inform and entertain via written, oral, and visual media.nProficient computer skills in required systems (Word, Excel, PowerPoint, SharePoint)nFamiliarity with TrendKite,

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