Wolters Kluwer’s Governance, Risk & Compliance division is looking for a Sr. Manager, Content Marketing to join our Enterprise Legal Management (ELM) Solutions team in Hartford, CT or Houston, TX.
Governance, Risk & Compliance (GRC) is a division of Wolters Kluwer that provides a broad spectrum of solutions, services and expertise to legal, finance, risk and compliance professionals and small business owners to help manage myriad governance, risk and compliance challenges in dynamic markets and regulatory environments, globally. GRC Solutions serves more than 350,000 customers in more than 150 countries, including 70% of Fortune 500 companies, 92% of the world’s top banks, 90% of the Am Law 100 and more than 300,000 small businesses. The division has a global footprint, with workforce in 28 countries. Our clients include corporate legal departments, insurers, small businesses, financial services companies, brand professionals, underwriters, governments and compliance and risk professionals.
ELM Solutions empowers customers to succeed in delivering higher organizational value by becoming more productive and efficient through specialized technology solutions, finding answers to complex problems through the use of deep domain-specific analytics and helping organizations cross performance barriers through rich and relevant technologies, services, solutions and learning opportunities. For more information, go to http://www.wkelmsolutions.com.
As the Sr. Manager, Content Marketing, you’ll develop and implement the content strategy for Wolters Kluwer’s ELM Solutions. Working with internal and external partners, you’ll develop and execute a plan to create and package compelling thought leadership and buyers journey content that increases awareness of our business and solutions, and positions ELM Solutions as the leader in enterprise legal management technology and solutions.
Essential Duties & Responsibilities:
•Develop a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and products while continuously evolving the strategy
•Develop and maintain a functional content calendar, and collaborate with executive, marketing, product and sales teams to plan and develop content and ensure participation from various team members
•Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person
•Leverage market data to develop differentiated content themes/topics and execute a plan to develop the thought leadership assets that support a point of view and educate customers and prospects
•Work with digital team to manage content distribution to online channels and social media platforms to increase web traffic
•Actively monitor content to gauge effectiveness and work closely with the digital team to gather data and make recommendations based on analytics results in effort to optimize content according to SEO
•Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing
•Establish work flow for requesting, creating, editing, publishing, and retiring content
•Supervise internal content writer(s), and freelance writers as needed
•Bachelor’s degree ideally in Marketing, Communications and/ or Business
•5 years of relevant experience
•Experience with B2B technology, preferably in enterprise software and data/analytics
•Experience with long-form content creation, short social media content creation, and distribution strategies and tactics
•Exceptional storytelling, writing and editing skills
•Strong organizational skills with the ability to work effectively in a matrixed environment
•Enterprise software experience
ABOUT WOLTERS KLUWER
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2016 annual revenues of €4.3 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.
Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (495) 4771.