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Job Details

VP Content Marketing

Company name
GM Financial

Fort Worth, TX, United States

Employment Type

Clevel, Executive, Pr, Marketing, 100k

Posted on
May 17,2019

Valid Through
Aug 30,2019

Apply for this job


The VP of Content plays a lead role in the strategic planning and execution of GM Financial's marketing and outbound communication efforts. Responsible for developing an integrated content strategy across multiple channels including web, email, direct mail, mobile, video, social media, advertising and editorial. In collaboration with other Marketing leaders, the VP of Content will direct, develop and implement customer and dealer facing communication and marketing programs designed to support the company's objectives. Develop a content strategy designed to engage our audiences as well as create brand awareness, support and protect the company's reputation, and maintain positive relationships with key stakeholders. This role ensures clarity and consistency of messaging in all outbound communications. In addition, this strategic level role will influence vision and strategy for content and marketing capabilities as well as serve as an enabling agent across the company to create competitive advantages for our brand. The role will own responsibility for a holistic and compelling content strategy for GMF consumers, customers and dealers.


Direct, develop and execute content for marketing programs that help strengthen GM Financial's brand position with dealers, consumers, ensure customer loyalty and retention

Oversee and provide strategic direction and editorial guidance for the content and messaging in all external communication channels, including web, email marketing, direct mail, mobile, video, social media and advertising

Lead and manage team of communicators to develop new, engaging content across all mediums, ensuring that messaging is relevant, concise, visually compelling and channel-friendly

Collaborate on the creative content development for print and digital campaigns

Direct and lead staff members to create, curate and distribute innovative, engaging content using online, video, print and other creative formats to engage all audiences and positively affect the perception of the company

Develop an understanding of various audience segments and develop content strategies accordingly

Establish appropriate reporting to assess and measure effectiveness of content and messaging, optimize content accordingly based on results

Monitor and identify critical business issues and opportunities that require strategic communications to external audiences

Provide leadership and guidance to Content team Empower and provide development opportunities

Coach, mentor and train direct reports to establish a consistent level of quality, accuracy, accountability, and compliance of standards

Perform other duties as assigned

Conform with all corporate policies and procedures


Advanced knowledge of corporate communication and marketing communication principles and practices

Working knowledge of management processes such as planning, personnel administration, and budgeting


Highly developed writing and editing skills with an understanding of writing styles for various channels

Strong presentation to communicate and persuade a wide range of audiences; clear articulation of messages in all mediums

Proven track record of providing guidance and counsel to leaders to craft and drive change management

Interpersonal skills to collaborate with team members at all levels throughout the company

Ability to understand GM Financial's business, apply knowledge and critical thinking skills in day-to-day problems and solutions

Strong leadership skills with an ability to coach, lead, motivate, and influence others to support corporate goals and objectives

Ability to create and manage a department budget and keep costs within that budget

Ability to effectively prioritize and balance multiple initiatives using effective time


Bachelor’s Degree in Communications, Public Relations, Journalism or in related field or equivalent work experience; or an equivalent combination of education and experience required


Greater than 10 years of progressively responsible experience in leading and directing communications, marketing content or related experience required

Requisition ID: 2019-35358

External Company URL:

Street: 801 Cherry Street

Company info

GM Financial
Website :

Company Profile
GM Financial's success is largely dependent on building strong, lasting relationships with our dealers and the consumer customers that we serve. This is why we are committed to providing best-in-class customer service, while promoting open, honest communication at all levels. Our executive team and all employees must adhere to GM Financial's Code of Business Conduct and Ethics. Our Code outlines the principles by which all team members conduct business with customers, vendors and each other. These principles apply to all GM Financial team members and affiliates and although it does not cover every issue that may arise, the Code provides guidelines for all employees in regard to their business conduct.

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