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Job Details

Digital Sales Specialist

Company name
Cox Media Group

Location
Dedham, MA, United States

Employment Type
Full-Time

Industry
Sales, Pr, Advertising

Posted on
Jun 12,2019

Valid Through
Sep 25,2019

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Profile

Digital Sales Specialist','198275','','Cox Media Group Northeast, LLC, d/b/a WFXT-TV','!*!WFXT, the Cox-owned leading media company in Boston, MA seeks a motivated, detail-oriented and enthusiastic Digital Sales Specialist.  Reporting to the Digital Sales Manager, the Digital Sales Specialist will work with the media sales team to grow digital revenue by accompanying the media sales team in the field to conduct customer needs analyses and present client facing solutions. The Digital Sales Specialist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet clients’ strategic objectives. Digital assets include BOSTON 25’s and Cox Media Group’s websites, apps, livestreams, podcasts and third party products and platforms inclusive of SEM, Social, display advertising, programmatic, streaming media, and native advertising.  The Digital Sales Specialist will leverage owned and operated digital assets as well as 3rd party ad products including but not limited to SEM, Social Media, SEO and programmatic ad solutions.  You will help AEs strategize on proposals based on customers’ goals, attend sales calls and help optimize digital campaigns.  The Digital Sales Specialist will assist Account Executives with the digital order process by checking inventory, completing spec sheets, compiling materials to respond to RFPs, processing digital orders and trafficking digital ads. The Digital Sales Specialist must be analytical, organized, solution minded, consultative, customer centric and like working in a team environment. RESPONSIBILITIESSupport Media Sales Team on digital advertising sales calls and ordersPerform customer needs analyses (CNA) in the field to uncover clients’ goals and strategic objectivesFrom CNA create custom strategies and tactics to achieve clients’ goals and format into custom client facing proposals including but not limited to:SEM: Perform keyword research and create reach and CPC estimatesSEO: Perform SEO analysis and recommendations in coordination with elements and structure of websites and webpagesTargeting/Retargeting: Perform reach estimates for display and pre-rollRecommend appropriate use of products to fulfill client needs or complement SEM, Display and/or other media campaignsPresent proposals to clientsAssist National Sales Department with digital RFPs’ for National clientsEnsure digital orders are processed correctly to align with our billing, finance and fulfillment proceduresEnsure digital campaigns launch successfullyDigital Product expert to be a resource to Media Sales TeamUnderstand and communicate the “consumer path to purchase” theory and how specific digital products relateRecommend specific digital services to support the different areas in the “sales funnel”Evaluate CMG’s digital product offerings against customers’ needs, budgets and competitors' offeringsProducts include but not limited to Display, Streaming, Audience Extension, SEM, SEO, Native advertising and Social MediaCommunicate specific product specifications and processes to clients to ensure quality and timely execution of purchased productsProvide consultations to advertisers on SEM and social media best practicesTeam, clients and ad trafficking to deliver a superior return on investment for our customers’ advertisingWork with AEs and Digital Campaign Manager to process digital orders, check inventory and launch digital campaigns successfully Once campaigns are underway, work with clients, CMG Central Ad ops, CMG Ad Studio and CMG SEM/SEO team to interpret results and optimize campaigns against key performance indicatorsSet up research studies for clients including view through studiesWork with clients’ Google Analytics to help analyze the effectiveness of their campaignsServe as project manager between sales, CMG’s centralized trafficking, CMG Ad Studio for ad creation, CMG SEM/SEO team, CMG Social Team and all of BOSTON 25’s digital fulfillment partnersAt the end of the campaign, create custom performance reports that effectively analyze how the customers’ goals were met or exceeded with the goal of increasing retention and upsells for the stationAttend customer calls to present campaign performance metrics and researchTrouble shoot invoicing/reconciliation with 3rd Party reporting and Co-opPoint person for AE’s, sales managers, clients, and various station departments including Research, News, Sales and Promotions to provide a full suite of sales materialsPoint person between sales, promotions, production, research, programming, public affairs, and web/digital media in fulfillment of the sales process for station initiatives like Zip Trips and Around Town','','','!*!Bachelor’s degree (B.A) from four-year college or university preferably in digital marketing, digital advertising and/or digital sales; and 2 years related experience and/or training; or equivalent combination of education and experienceAdvanced digital industry knowledge about digital products including SEM, Social Media, SEO, display advertising, streaming, native advertising, programmatic and audience extension productsAdvanced digital industry knowledge about website analytics, including the ability to compile usage reports and interpret results.  IAB Certified a plusMust be highly proficient in SEM, Google Analytics and Excel Google Ads Certification PreferredExcellent written and oral communication skillsStrong problem solving skills including identifying campaign pitfalls and providing custom solutionsAnalytical in nature with a firm grasp of numbers and attention to detailStrong time management and organization skillsAbility to work independently with little supervisionCan easily identify priority items and complete in a fast-paced deadline driven environmentMust possess positive customer service attitude with both internal and external contacts; flexible, patient, courteous, professional and problem solver  ','!*!About Cox Media Group Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and Diehards. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.','Cox Media Group','US-MA-Dedham-25 Fox Dr','','Regular','Individual Contributor','Day Job','','Yes, 5 % of the Time','Full-time','Ongoing','Digital Sales Specialist

Company info

Cox Media Group
Website : http://www.coxmediagroup.com/

Company Profile
Under the leadership of President Kim Guthrie, Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing, and digital media company that also includes the National Advertising Platform businesses of Gamut, Videa, and CoxReps, the country’s largest television rep firm. CMG’s operations currently include: 14 broadcast television stations, more than 60 radio stations, seven daily newspapers, 11 non-daily publications, and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com

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