Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in San Marcos, CA
View more jobs in California

Job Details

Marketing Automation Specialist

San Marcos, CA

Apply for this job

11 hit(s)  


GENERAL SUMMARY: The Marketing Automation Specialist will be responsible for the set-up and day-to-day management of the marketing automation platform. This includes activities associated with driving inquiries, referrals and conversion of prospects to students through email, content, and social channels and with the development and execution of multi-channel, customer-centric, contact and communication strategies for specific target markets. Responsibilities include overseeing campaigns from conception to execution as well as in-depth campaign performance analysis. The specialist also will capture and analyze key metrics, provide post-campaign analysis and collaborate with the marketing, enrollment and product management teams to optimize performance. ESSENTIAL DUTIES AND RESPONSIBILITIES: Design and execute automated marketing campaigns and lead programs such as lead scoring, lead nurturing, lead routing, and trigger-based campaigns.Monitor and improve email marketing strategy ensuring compliance with best practicesDefine audience groups and monitor segmentation, align messaging and manage communication frequency and priorityWork with Enrollment and Product Marketing to develop buyer personas and create individual and scalable user journeys to help educate prospects about our product offeringsDevelop or assign creative for emails, landing pages, forms, reports, etc. to support campaignsInterface with key strategic business partners providing regular updates and reportsAutomate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in; implement lead scoring strategy and techniques to separate warm and cold lead flow for the sales teamTrack and report on campaign performance; communicate to internal stakeholders regarding campaign effectiveness.Participate in campaign and marketing plan development OTHER DUTIES AND RESPONSIBILITIES May perform other duties and responsibilities that management may deem necessary from time to time. EDUCATION and/or EXPERIENCE: BS/BA degree in Marketing, Advertising, Business, Communications, Journalism or related fieldMust have at least 1-2 years of related expertise1-2 years of experience with Marketing Automation Platforms (Marketo)IT and Digital Technology experience1-2 years of Google Analytics or similar1-2 years of CRM Management Experience (Salesforce preferred)Demonstrated success executing email campaigns with expertise using Marketo including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analyticsDemonstrated track record of success with Marketo including: marketing activities, design studio, lead database, and reporting, creating lists, landing pages, nurture tracks, and promoting eventExperience with A/B testing strategies and toolsKnowledge of integrating Marketo with, website, and other systems preferredHigh attention to detail and accuracy despite deadline pressureCandidate must be a resourceful, self-motivated individual with an interest to learn and grow in the positionCandidate must be creative, have excellent communication and project management skills, be able to multi-task and be comfortable working with minimal supervision in a fast-paced environmentMust be a team player and work well in virtual team formatsKnowledge of HTML and Photoshop a plusKnowledge of email best practices, targeting, testing and reportingDirect or Web marketing experience is a plus,employmentType:FULL_TIME,title:Marketing Automation Specialist,url:****Marcos,addressRegion:California,addressCountry:United States,postalCode:}},hiringOrganization:{@type:Organization,name:Laureate Education,logo:****{@context:****Automation Specialist}}]}

Company info

Sign Up Now -

Similar Jobs:
\u003cp\u003eWe currently have a full-time opening \u003cstrong\u003efor a Senior Manager, Marketing Communications in Carlsbad, CA\u003c/strong\u003e.\u0026nbsp; The Senior Manager, Marketing Communications plays a leadership rol...
Public Outreach Specialist
Location : Solana Beach, CA
Req ID 98700BR Business Title Public Outreach Specialist Group MSS Location USA CALIFORNIA Solana Beach Clearance Level Needed None Category Marketing, Sales & Business Development Job Duties and Responsibilities ManTech is seekin...
I was facing the seven-year itch at my previous workplace. Thanks to EmploymentCrossing, I'm committed to a fantastic sales job in downtown Manhattan.
Joseph L - New York, NY
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
PRCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
PRCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 PRCrossing - All rights reserved. 168