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Marketing Automation Specialist

Location
San Marcos, CA

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GENERAL SUMMARY: The Marketing Automation Specialist will be responsible for the set-up and day-to-day management of the marketing automation platform. This includes activities associated with driving inquiries, referrals and conversion of prospects to students through email, content, and social channels and with the development and execution of multi-channel, customer-centric, contact and communication strategies for specific target markets. Responsibilities include overseeing campaigns from conception to execution as well as in-depth campaign performance analysis. The specialist also will capture and analyze key metrics, provide post-campaign analysis and collaborate with the marketing, enrollment and product management teams to optimize performance. ESSENTIAL DUTIES AND RESPONSIBILITIES: Design and execute automated marketing campaigns and lead programs such as lead scoring, lead nurturing, lead routing, and trigger-based campaigns.Monitor and improve email marketing strategy ensuring compliance with best practicesDefine audience groups and monitor segmentation, align messaging and manage communication frequency and priorityWork with Enrollment and Product Marketing to develop buyer personas and create individual and scalable user journeys to help educate prospects about our product offeringsDevelop or assign creative for emails, landing pages, forms, reports, etc. to support campaignsInterface with key strategic business partners providing regular updates and reportsAutomate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com; implement lead scoring strategy and techniques to separate warm and cold lead flow for the sales teamTrack and report on campaign performance; communicate to internal stakeholders regarding campaign effectiveness.Participate in campaign and marketing plan development OTHER DUTIES AND RESPONSIBILITIES May perform other duties and responsibilities that management may deem necessary from time to time. EDUCATION and/or EXPERIENCE: BS/BA degree in Marketing, Advertising, Business, Communications, Journalism or related fieldMust have at least 1-2 years of related expertise1-2 years of experience with Marketing Automation Platforms (Marketo)IT and Digital Technology experience1-2 years of Google Analytics or similar1-2 years of CRM Management Experience (Salesforce preferred)Demonstrated success executing email campaigns with expertise using Marketo including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analyticsDemonstrated track record of success with Marketo including: marketing activities, design studio, lead database, and reporting, creating lists, landing pages, nurture tracks, and promoting eventExperience with A/B testing strategies and toolsKnowledge of integrating Marketo with Salesforce.com, website, and other systems preferredHigh attention to detail and accuracy despite deadline pressureCandidate must be a resourceful, self-motivated individual with an interest to learn and grow in the positionCandidate must be creative, have excellent communication and project management skills, be able to multi-task and be comfortable working with minimal supervision in a fast-paced environmentMust be a team player and work well in virtual team formatsKnowledge of HTML and Photoshop a plusKnowledge of email best practices, targeting, testing and reportingDirect or Web marketing experience is a plus,employmentType:FULL_TIME,title:Marketing Automation Specialist,url:****Marcos,addressRegion:California,addressCountry:United States,postalCode:}},hiringOrganization:{@type:Organization,name:Laureate Education,logo:****{@context:****Automation Specialist}}]}

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