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Job Details

Director of Communications

Company name
About St. Christopher's School

Location
Richmond, VA

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Profile

Location:

Richmond, Virginia

Salary:

Type:

Full Time - Faculty

Category:

Communications/PR

Preferred Education:

4 Year Degree

This highly visible, senior member of St. Christopher School’s administrative team serves as the leader of all communications, marketing, branding, and public relations and is responsible for sharing the story of the School. The ideal candidate will be an enthusiastic, creative and flexible team player who embraces challenges, anticipates marketing needs for upcoming events, and looks for new opportunities to advocate for and market the School. St. Christopher’s seeks a senior communications professional with significant communications experience in either the non-profit or for-profit field.

Working closely with a team of three communications professionals, as well as colleagues and outside vendors, the Director of Communications will develop a strategic, data-driven communications plan that addresses immediate, annual and long-term objectives consistent with the School’s mission, vision, core beliefs, enrollment management and fundraising goals.

Principal Responsibilities:

Collaborate with faculty, staff, and the admissions and development teams to ensure consistent, strategic, and accurate messaging.

Develop and implement a communications plan grounded in research, data, and best practice for independent schools that promotes programs of the School and the accomplishments of its students, faculty, and alumni, to a targeted audience of constituents both regionally and nationally.

Collaborate with the Director of Admissions and Financial Aid in identifying and engaging prospective families and developing recruitment strategy and collateral materials, both digital and print, to increase the pool of qualified applicants.

Partner with the Director of Development and the Director of Alumni Affairs and Annual Giving in developing campaign materials to support achievement of capital, endowment, and annual giving goals.

Work closely with the School’s divisional and departmental leadership and faculty to promote the outstanding work of students and faculty in the classroom, the arts, athletics, in service, and more.

Serve on Administrative Team as the School’s chief media relations contact, crisis management advisor, and communications leader. The Director provides content serving the Head of School, the admissions staff, the development staff, and others, as needed.

Serve as point person for emergency or crisis communications, including weather-related communications, with all constituents.

Supervise and lead the School’s communications staff of one part-time and two full-time employees, whose responsibilities include but are not limited to strategic communications planning, graphic design for print and web, identity management, all magazine and annual report production, photography, videography, website content management, social media, digital publications, media relations, community relations, advertising, writing, and editing.

Identify and engage videographers, photographers, graphic designers, and other professionals for services related to communications from inside and outside the School community. Oversee photography and video shoots on site or at remote locations.

Manage all advertising and event sponsorships.

Qualifications and Key Skills

Bachelor’s degree in marketing, communications or a related field, and at least 7-10 years of management experience that reflects increasing responsibility coupled with relevant work experience with institutional communications, marketing and brand management.

Strong interpersonal, oral, and written communication skills.

Demonstrated project management skills; highly proficient in the use of technology with thorough understanding of digital media tools, integrated media campaigns, social media and web design.

Must have acute attention to detail combined with the ability to prioritize and manage multiple tasks simultaneously in a deadline-driven environment.

Thorough understanding of compelling and effective website design, content management and maintenance (Blackbaud K12 experience preferred but not required).

Experience in Adobe products, Microsoft Office suite, and Google platforms (Drive, Docs, Calendar, Gmail); ability to learn new tools, software and web-based systems.

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About St. Christopher's School

St. Christopher’s School, founded in 1911, is a college preparatory school for boys (junior kindergarten through 12th grade) located in Richmond, Virginia. The School’s mission is to prepare a talented and diverse group of boys for college and for life in an ever-changing world. St. Christopher’s currently enrolls 1001 boys in JK-12 from 57 zip codes in the Richmond metropolitan region. Lower School (JK-5) has 423 boys, Middle School (6-8) has 242 and Upper School (9-12) enrolls 336. The 162 full- and part-time members of the faculty have an average tenure of 12.7 years and 61 percent have advanced degrees, including 6 with doctorates. The average class size is 16. Coordination with St. Catherine’s School for girls offers many opportunities for interaction at all levels including coed classes in the upper school. Virtually 100 percent of St. Christopher’s graduates attend four-year colleges and universities, often at some of the nation’s most prestigious institutions. Honor, service, and community are hallmarks of the St. Christopher's experience.

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