Health First, Inc.
Melbourne, FL, United States
Manager, Marketing, Pr, Retail, Advertising
Manager - Marketing and Public Relations, Health First Health Plan, Full Time','040895','!*!Position Summary:To be fully engaged in providing Quality/No Harm, Customer Service and Stewardship, the Manager of Health First Health Plans Marketing & Communications will be responsible for overseeing the marketing, advertising and communications activities established by the marketing strategy to meet the organization sales goals and objectives related to the brand, mission and messaging for Health First Health Plans and Florida Hospital Care Advantage.Primary Accountabilities:The ideal candidate will have in-depth health plan experience to lead the marketing team in a dynamic environment, must be familiar with Medicare and/or Individual marketplace regulations and experienced with setting and achieving measurable goals, creating and implementing marketing and communication plans, working within budgets, successfully managing a marketing team, prioritizing, meeting deadlines and providing creative ideas. Knowledge of advertising, communications, impression ratio marketing and Health Care Reform are essential. This position will have responsibility for clients in addition to management responsibilities.Engagement:Manages and develops direct-report associates to build on individual strengths while maximizing collective talents and team potential.Establishes work priorities and conducts annual performance evaluations for direct reports.Day-to-day management of marketing partners and/or client relationshipsManages and coordinates all marketing, advertising and promotional activities, including sponsorships, events, health fairs, Medicare seminars and educational events in consultation with stakeholders.Quality/No Harm:Develops and oversees the implementation of external and internal marketing and communications plans and ensure efficient and effective advertising placement support for various health plans productsHelps shape the Health First Health Plans brand in a deliberate and consistent fashion to create strong name recognition, promote awareness and build preference for Health First Health Plans as well as other Health First-branded entities and specific healthcare servicesWorks with Quality Programs to develop marketing and communications plans to improve the†Health Plansí National Committee for Quality Assurance (NCQA) star rankingMeets marketing operational standards by contributing information to strategic plans reviews, implementing production, productivity, quality and customer-service standards, resolving problems and identifying system improvementsMaintains the stability and reputation of the system by complying with and influencing the development of legal and accreditation requirementsImproves quality results by studying, evaluating and re-designing processes and implementing changesComply with all corporate policies and state or federal mandates regulating safety in the workplaceParticipate in the development and oversight of the marketing campaign and strategy for all lines of business: Commercial, Medicare, Individual, and Administrative Services Only (ASO)Monitor, review and report on all marketing activity and resultsResponsible for oversight of maintenance and cataloging of all marketing collateral materialsResponsible for ensuring quality and compliance with the OIR (Office of Insurance Regulation) and CMS (Centers for Medicare and Medicaid Services) regulations for all marketing collateralsCustomer Experience:Focuses and maximizes all formal and informal marketing and communications resources from across Health First to achieve business goals and support customer needsIdentifies marketing and communication opportunities by identifying consumer requirements, defining marketing, competitorís share and competitorís strengths and weaknesses, forecasting projected business, establishing targeted market shareImproves product marketability and profitability by researching, identifying and capitalizing on market opportunities, improving product packaging and coordinating new product developmentProvides information by collecting, analyzing and summarizing data and trendsResponsible for coordinating external communications initiatives as appropriate and assignedStewardship:Supports Health First Health Plans business strategies and goals (e.g. increasing volume and market share growth for key initiatives and products through effective use of marketing resourcesManages and stays within the departmental budget for Health First Health Plans marketing and communication projects, campaigns and publicationsMeets Health First Health Plans financial standards by providing annual budget information, monitoring expenditures, identifying variances and implementing corrective actionsParticipates in development of marketing budget during the FY budgeting processManagement of the marketing spend and Return On Investment (ROI) including analysis and recommendationsManages marketing department budget including review and approval of invoicesOversight of the marketing giveaways ordering, budget and distribution','!*!Qualifications Required:Bachelorís degree required (Masterís degree preferred) - in marketing, communications,†journalism, or related fieldMinimum of five yearsí experience in marketing within the health insurance industryMinimum of three years of management experience, preferably within the insurance industry†or healthcare environmentStrong business writing and proofreading skills (articles, letters)Proven track record of effective marketing and communications plan creation and managementExcellent interpersonal, written and oral presentation skills.Ability to assess alternative options and make informed decisions accordingly.Proven ability to manage and build internal/external relationships and work as part of a teamBudget management experienceStrong communications skills and strong project management skillsMust demonstrate flexibility and adaptabilityMust demonstrate professionalism, good judgment and tact when dealing with othersPhysical Demands:Ability to travel to multiple off-site locationsAbility to sit or stand at a computer terminal for up to eight hours a dayAble to view a computer screen for up to three hours at a timeAbility to lift and/or move up to 25 poundsMental Demands:Ability to determine and meet the needs of diverse customers with credibility and creativityAbility to handle stress and continuous deadline pressureMust be flexible and able to prioritize and adjust to changing prioritiesAbility to manage competing prioritiesAbility to assess alternative options and make informed decisions accordinglyMust demonstrate professionalism, good judgment and tact when dealing with othersMust possess team-player mentality and be willing to cooperate with othersAbility to work in often stressful environment and in a moderate noise levelAble to prioritize and meet deadlines','Marketing','Health First, Incorporated','United States-Florida - Brevard County-Melbourne','','Full-time','8:30 am ó 5:00 pm','8:30 am ó 5:00 pm','Manager','Manager - Marketing and Public Relations, Health First Health Plan, Full Time
Health First, Inc.
Website : http://www.health-first.org
Health First also works together with other organizations and physicians in our community. Health First donates to the Brevard Health Alliance that provides healthcare services to thousands of underinsured or uninsured Brevard residents who are otherwise unable to pay for healthcare services. Our associates are also actively building a healthier community through volunteering for organizations dedicated to preventing and treating health concerns such as cancer, diabetes, and heart disease. Weíre also proud of our associate's charitable giving plan, EAGLES (Every Associateís Gift Leaves Everlasting Spirit), that promotes tissue and organ donor awareness, provides dental services for Brevard Health Alliance patients, and supports the Bright Star Center for Grieving Children & Families.The roots of Health First run deep in Brevard, dating back to 1937 when Brevard Hospital first opened in Melbourne with 27 beds. Now known as Holmes Regional Medical Center (HRMC), the hospital is Brevardís largest, with 514 beds. Cape Canaveral Hospital (CCH) opened in 1962 with 44 beds, and has since grown to 150 beds. Palm Bay Hospital (PBH) opened in 1992 as a satellite of HRMC with 60 beds. Viera Hospital opened in 2011 with 84 all private, in-patient rooms. Health First was formed when CCH, HRMC, and PBH joined together in August 1995 to create a truly integrated not-for-profit healthcare delivery system and fulfill a common mission of improving the health of our community. The first new services added in the Health First family were Health First Medical Group, opening in late 1995, and Health First Health Plans, opening in January 1996. Since then, weíve also added, Holmes Regional Trauma Center, VitalWatch- Central Florida's only electronic Intensive Care Unit, Viera Hospital, and many other services to our family.