Strategic Communications Specialist – Public Relations
Long Beach, CA
Our mission is simple: Keeping Seniors Healthy and Independent–that’s been our mission for almost 40 years. Rated as one of the top Medicare Advantage plans in California, SCAN Health Plan employees are passionate about what they do. Understanding that success is based on achieving the mission, SCAN employees are afforded with the training and tools necessary to do their jobs and they are rewarded for their efforts and recognized as experts in their fields. Ask anyone who works here and we’ll proudly tell you that SCAN’s commitment has never wavered. We are as steadfast in our pledge to help our members live healthy and independent lives.
The Strategic Communication Specialist brings innovative and creative thinking to SCAN’s corporate communications strategy, ensuring internal and external communication efforts are coordinated, consistent with the SCAN brand, effective, and achieve the desired outcome.
Serve as the day-to-day liaison with the PR agency, providing strategic input and creative perspective. Identify company programs/initiatives/activities that support brand messaging and provide information to PR agency.
Review recommendations, vet media opportunities and arrange for appropriate spokespeople.
Develop and/or review all content and move it through approval channels, including legal and compliance when required.
Track and report on PR/media activities on a regular basis, developing and maintaining a dashboard for reference by management.
Develop a social media strategy for each of the identified platforms, managing content calendars, creating content, cultivating stakeholder communities where appropriate and supporting positive brand awareness. LinkedIn – leverage PR activities for corporate page and provide recommended content for key executives.
Twitter – identify desired audience, define goals and objectives for follower growth.
Facebook – maintain corporate page and oversee IAH page transition; respond to comments, reviews and messages in a timely manner, involving other departments when necessary.
Yelp – respond to reviews in a timely manner, involving other departments when necessary.
Monitor other platforms for opportunities.
Develop corporate communication materials both proactively and upon request. Collaborate with P&GA staff to identify communication opportunities and develop supporting materials.
Identify communication gaps and opportunities and propose solutions.
Collaborate on annual community report and related materials.
Maintain up-to-date press kit materials digitally, in print, and on the SCAN website, including executive bios, fact sheets, and article links/reprints
Contribute to employee engagement by planning and implementing an internal communications program that includes: Monthly employee newsletter as well as ad hoc communications
Promotion of regular events (Coffee with Chris, Straight Talks, etc.)
Creative support for special events
Collaborating with Human Resources and other departments to capture and reflect priorities
Researching and recommending other activities, modes and mediums to improve communication within the organization.
Work closely with internal team and outside vendors to meet agreed-upon project timelines.
Participate on cross-functional teams, providing communication leadership and maintaining collegial, collaborative relationships at all levels within the organization.
Ensure that all communications are factually accurate, consistent with the SCAN voice, reflect professional editorial practices and adhere to regulatory requirements. Understand relevant regulations (e.g., CMS, DHCS), collaborate with the Compliance and Legal departments and submit copy for Legal and Compliance review when required.
Work closely with management to meet strategic objectives, project goals and deadlines. Provide concise project updates and progress reports for all assigned projects.
Maintain professional and technical knowledge by attending educational workshops; reviewing and contributing to professional publications; establishing personal networks; participating in professional societies.
Contribute to team effort by accomplishing related results as needed
Bachelor’s Degree in Public Relations, Marketing, or related field of study.
7 Years relevant experience in public relations and/or corporate communications.
Demonstrated experience in primary social media platforms.
Strong copywriting and content creation skills
Outstanding written and verbal skills
Proficiency with Microsoft Office applications including Word, Outlook, Excel and PowerPoint
Must be able to handle multiple tasks simultaneously and demonstrate excellent organizational skills including working under deadline pressure and extra hours if needed on assignments.
Ability to work with minimal supervision and ability to meet deadlines consistently without sacrificing quality is a must.
Strong interpersonal skills, including excellent written and verbal communication skills.
Strong organizational skills; Ability to multitask.
Ability to appropriately maintain confidentiality.
Strong analytical and critical thinking skills, required.
Experience in the consumer healthcare, Medicare Advantage or other highly regulated category preferred.
What's in it for you?
A competitive compensation and benefits program
An annual employee bonus program
Robust Wellness Program
Generous paid-time-off (PTO)
Ten paid holidays per year
Excellent 403(b) Saving Plan, providing up to 4 % match and vesting after three years
Robust employee recognition program
A Work - life balance and much more!
We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!
SCAN is an Equal Opportunity Employer: Minority/female/disability/veteran.
It is our policy to abide by all federal, state and local laws prohibiting employment discrimination and all qualified applicants will receive consideration for employment. SCAN will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. Please view Equal Employment Opportunity Posters provided by OFCCP here
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Website : http://www.scan.co.mz/en/
SCAN is a first-tier law firm in the Mozambican Market. Created in May 2009, as a result of the association of a highly reputable and experienced team of lawyers, with around 14 years of experience in strategic areas of law in Mozambique, SCAN provides efficient and dynamic client-oriented solutions.