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Marketing Communications Specialist

Location
Eden Prairie, MN

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Eden Prairie
Minnesota
**MEMBERS ONLY**SIGN UP NOW***.’s Hydraulics Division is
currently seeking a Marketing Communications Specialist to join our team. This position is
based at our Hydraulics headquarters, in Eden Prairie, MN.
The Marketing
Communications Specialist is responsible for the development of integrated
marketing communications campaigns for **MEMBERS ONLY**SIGN UP NOW***.’s Hydraulics business. In this role, you
will promote awareness of
products, services, new solutions and programs from **MEMBERS ONLY**SIGN UP NOW***. Hydraulics.
Communication will include both market lead generation and channel
communication. You will work collaboratively with Sales, Training, and Product
teams to plan and implement product awareness campaigns and measure the
effectiveness of our marketing communication efforts.
Making
what matters work at **MEMBERS ONLY**SIGN UP NOW***. takes the passion of every employee around the
world. We create an environment where creativity, invention and discovery
become reality, each and every day. It’s where bold, bright professionals like
you can reach your full potential—and where you can help us reach ours.
You will drive differentiated messaging to multiple
target audiences through online and print advertising, events, email and
public relations
You will work with product management and sales as key
stakeholders, develop integrated campaigns that create and sustain
awareness of **MEMBERS ONLY**SIGN UP NOW***.’s products and services
You will conduct product launch promotional programs in
partnership with product management, sales, global marketing peers,
channel marketing and channel partners
You will work closely within the marketing
communications team globally (EMEA, APAC) to coordinate messaging and
promotions and deploy campaign messaging, tools, promotions and
corresponding measurements for ROI analysis
You will develop lead generation programs to support
growth in strategic product categories
You will establish, track and report key performance
metrics against goals and industry benchmarks
You will coordinate public relations outreach for
campaign-related messaging with public relations agency
You will develop programs to leverage social media,
thought leadership, and drive brand awareness
You will use marketing automation and digital media
tools to develop and execute lead generation and awareness campaign
You will be responsible for owning all content related
to assigned product lines
You will work closely with digital team to develop
content and collateral for new website platform
When we
embrace the different ideas, perspectives and backgrounds that make each of us
unique, we — as individuals and as a company — are stronger.
We are
committed to ensuring equal employment opportunities for all job applicants and
employees. Employment decisions are based upon job-related reasons regardless
of an applicant's race, color, religion, sex, sexual orientation, gender
identity, age, national origin, disability, marital status, genetic
information, protected veteran status, or any other status protected by law.
Qualifications
Required (Basic)
Qualifications:
Bachelor’s Degree from an accredited institution
Minimum of 3 years' experience project managing
marketing communications initiatives with an emphasis on digital marketing
campaigns or projects with significant digital marketing components
Minimum 3 years' experience authoring and developing
brochure, campaign or digital content
Minimum 3 years' experience building campaigns for
technology products that appeal to a technical audience
Candidates must reside within 50 miles of Eden Prairie,
MN to be considered
Candidates must be legally authorized to work in the
United States without company sponsorship
Position Criteria:
Experience developing campaigns that integrate
marketing automation processes and use marketing automation software
Experience leading the development of digital assets
such as app development, interactive sales tools and website content
optimization
Experience working to establish brand standards or
leading a branding or rebranding initiative for a well-known brand and/or
company
Experience working in a large organization with
multiple stakeholders and cross-functional teams in a dynamic environment
(including third party agencies )
Experience working under tight deadlines
Initiative, organizational skills, and proven
leadership
Creative approach to problem solving
Superior written communications skills and messaging
Expert use of Microsoft Office
**MEMBERS ONLY**SIGN UP NOW***. is a power management company with 2015 sales of $20.9 billion. **MEMBERS ONLY**SIGN UP NOW***. provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. **MEMBERS ONLY**SIGN UP NOW***. has approximately 97,000 employees and sells products to customers in more than 175 countries. For more information, visit ****At **MEMBERS ONLY**SIGN UP NOW***., we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently—if you’re determined, motivated and focused on improving the world around you—then it’s time to see where a career at **MEMBERS ONLY**SIGN UP NOW***. can take you. For more information, visit ******MEMBERS ONLY**SIGN UP NOW***. is an Equal Opportunity and Affirmative Action Employer. **MEMBERS ONLY**SIGN UP NOW***. is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Job: Marketing
Region: North America – US/Puerto Rico
Organization: HYD Hydraulics Group
Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another **MEMBERS ONLY**SIGN UP NOW***. facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time
**MEMBERS ONLY**SIGN UP NOW***. is an Equal Opportunity and Affirmative Action Employer. **MEMBERS ONLY**SIGN UP NOW***. is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

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