Pinnacle Entertainment, Inc.
Be the Best YouPinnacle Entertainment (PNK) is a dynamic and growing casino entertainment company with more than 15,000 team members working at 16 casinos and racetracks located in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri, Pennsylvania, Nevada and Ohio - and PNK has a management contract for Retama Park Racetrack outside of San Antonio, Texas. At PNK, we are guided by our team member promise - Be the Best You. Through this promise we strive to support our team members in living their best lives by offering them challenging and rewarding work, a competitive benefits package and opportunities to build lasting relationships.
At Ameristar Casino Hotel Kansas City, when we say More Fun, we mean it literally. In addition to our large casino floor, we proudly feature a wide variety of restaurants, an 18-screen movie theater that includes a private screening room, an arcade and an award-winning hotel. Ameristar is one of the biggest -- and most impressive -- casinos in the country.
Ameristar Kansas City
3200 North Ameristar Drive
Kansas City, MO 64161
The Social Media Specialist works with the Social Media Manager and Director of Social Media to ensure social media strategy is being executed for Ameristar Kansas City on a daily basis. This person will also interface with property marketing teams to ensure compelling content is produced daily and in alignment with property marketing and brand initiatives. This person is also responsible for executing guest service via online reputation management channels.
The following statements are intended as general illustrations of the work in this job class and are not all-inclusive for this position.
Plan, develop, create and execute comprehensive social media strategy for both properties. Work with direct manager and property marketing to explore and identify opportunities to integrate social media into business, marketing strategies and campaigns.
Closely monitor and manage the online reputation of casino, hotel, dining outlets and entertainment venues across the web including channels like Yelp, Trip Advisor, Expedia, etc. Provide timely guest service through all digital touchpoints.
Communicate and execute company-wide social media standards, policies and rules of engagement for team members and for online guest-facing communities. Responsible for knowledge of all guidelines for all pertinent social channels and maintaining an in-depth knowledge of functionality for those relevant social media channels.
Understand key performance indicators and goals including measurable metrics for all social channels. Deliver analytics and reporting for all responsible social channels to responsible property leaders as required. Monitor competitors and industry leaders\u2019 marketing and social media efforts.
Create compelling social media ready content for all channels. Develop and recommend schedules for social media content deployment and execute upon approval.
Work closely with all marketing and public relations areas both at the Las Vegas Service Center and at the property. This includes the central design center to ensure there is cohesion among all marketing creative and their Social Media extensions. Additionally will work with regional public relations personnel to assist and implement in PR campaigns as designed.
Works with social media leaders and digital marketing team to plan, create and execute cohesive marketing campaigns that bridge between web, mobile, SMS, etc. and social media channels.
Performs other duties as assigned by management.
Familiarity with shooting and editing digital photography and videography.
Bachelor\u2019s Degree, preferred in Marketing, Journalism or Public Relations.
Two years of experience in company directed social media.
One or more years of casino experience desired.
Experience with social media listening and reporting platforms desired.
Experience with Microsoft and Adobe products.
Ability to capture and edit photographs and video.
Proofreading skills to ensure accuracy in spelling and grammar.
Demonstrated writing skills.
Ability to establish priorities, work independently, meet deadlines and maintain details.
Ability to think critically and act quickly.
Pinnacle Entertainment, Inc.
Website : http://www.pnkinc.com
Pinnacle Entertainment is a dynamic and growing casino entertainment company with nearly 15,000 team members. Pinnacle Entertainment, Inc. owns and operates 15 gaming entertainment properties, located in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada and Ohio. Pinnacle holds a majority interest in the racing license owner, as well as a management contract, for Retama Park Racetrack outside of San Antonio, Texas.