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Job Details

Public Relations Account Executive

Company name
Aqua Marketing & Communications

Experience
10 yrs required

Location
Saint Petersburg, FL, United States

Employment Type
Full-Time

Industry
Pr

Posted on
Dec 08, 2021

Profile

Public Relations Account Executive

Immediate opening for an experience public relations professional. Must have prior experience working in a public relations firm or integrated marketing communications firm. Experience in travel, tourism or hospitality markets preferred.

Responsibilities:

• Manage the client accounts – proactive, daily client communication, coordinate and execute assignments/projects, timelines and deadlines, ensuring agency exceeds KPIs and client satisfaction.

• Manage development and implementation of strategic pr/communications plan, continuously contributing new and creative ideas that gives client an edge.

• Manage client budget through detailed spreadsheets and clear communication with account team, vendors and client.

• Effectively and seamlessly liaise with industry stakeholders and destination partners.

• Guide event planning and aid in execution for media events, FAMS, consumer activations, trade shows and more.

• Draft written materials, including press releases, memos, talking points, pitches, statements, Q&As, and more.

• Showcase a firm understanding of social media and industry trends.

• Experienced in working with bloggers and social media influencers.

• Lead client calls guiding strategic discussions and reporting on results.

• Present at in-person client and stakeholder meetings.

• Ability to pitch and collaborate with TV and radio stations on earned coverage opportunities.

• Excellent interpersonal and communication skills.

• Possesses excellent writing skills, with strong attention to detail.

• A proven understanding of social media platforms such as Facebook, Twitter and Instagram, with an eye for emerging trends and a high comfort level with integration and content creation.

• Availability to travel, while juggling day-to-day tasks necessary to keep projects moving forward.

Experience: 

• Minimum of 10 years of communications/public relations experience. Experience in travel and tourism and/or hospitality industries preferred.

• BA or BS in public relations, journalism, marketing, communications or related fields.

• Previous tourism account management experience (strategic planning, coordinating media familiarization tours and/or desk side tours, special events/activations, etc.) preferred.

• Experienced in using and managing CRM systems, media monitoring services and cloud-based tools such as Cision, BurrellesLuce, TrendKite and Clearslide.

Company info

Aqua Marketing & Communications

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