Seattle Public Utilities (SPU) is a community-centered utility that actively engages communities to shape policies to provide essential services that are equitable, affordable and environmentally sustainable. The Public Information Officer (PIO) cultivates and builds relationships with local, national and international media, serves as the primary spokesperson for the organization and maintains and updates the agency's website and various social media platforms.
The position reports to SPU's Community Affairs Director and will coordinate with staff and management throughout SPU, the City and other agencies to provide access to timely and accurate information. In addition, the PIO will participate in social media monitoring, planning and execution as well as produce a broad array of complex public information materials for internal and external audiences including news releases, website information, PowerPoint presentations, talking points, speeches, fact sheets, letters, brochures, executive summaries and opinion columns.
Serve as SPU's main point of contact for news media by:
Proactively engaging with media Expanding SPU's media contacts Developing and maintaining a calendar of media outreach opportunities Fielding media requests for information or interviews with SPU issue experts Taking the lead on emergency and crisis communications Providing 24/7 response to media inquiries
Monitors media coverage of SPU by:
Developing, pitching, and promoting strategic coverage of SPU, with focus on programs, projects and services Providing proactive media relations, responding to media inquiries and emerging issues in a strategic, prompt, accurate and professional fashion Planning and managing news conferences and other media events Monitoring, tracking and distributing SPU related media stories
Supports relationship building by:
Working with SPU outreach staff to develop and maintain relationships with community stakeholders Maintaining professional and productive working relationships with PIOs across city departments Managing internal communications by developing a strategy matrix to disseminate information throughout the department, includes supporting SharePoint Working with Director of Community Affairs to develop comprehensive communication plan to ensure consistent message and branding Supporting SPU staff in developing outreach and communication plans
Supports SPU staff by:
Providing media training to leadership and frontline staff as needed Developing talking points to support SPU projects and brand Providing regular news updates to staff Identifying and developing story ideas for internal and external audiences Developing and maintaining media resources, such as medial contact list, procedures, templates etc. Managing and updating website and mange social media platforms in coordination with SPU marketing and communications staff.
Represent SPU and Community Affairs Division by:
Participating on inter-agency strategy teams, successfully navigating a highly matrixed environment that requires intensive information-sharing and collaboration Maintaining awareness of trends and developments in pertinent fields and professional groups Ensuring accountability and compliance with all current and applicable SPU and City policies and procedures, rules and regulations Exercising good judgment while collaborating with staff and management across SPU, other City departments and elected officials to propose and vet communications strategies and messages
Bachelors degree in communications, journalism, political science, public administration, or closely related field. Four (4) years of experience performing professional level duties in media relations, corporate communications,or public policy/legislative analyst related functions; or and equivalent combination of education and experience.
In addition to the minimum qualifications stated above, the ideal candidate will possess the following qualifications: Professional experience in the Puget Sound media market Professional experience with social media Working knowledge of: The news media industry in general, including needs and priorities across print, television, radio, blog and social media sectors; The professional culture, methods and techniques of news reporting and editing, including the criteria that journalists apply to determine what is newsworthy.
Understanding of principles, practices and techniques of: Communications, public relations, and community involvement; Crisis communications; Distribution of information across multiple media platforms; Persuasive writing and argument; Research, writing, editing, and preparing a variety of informational publications, reports, speeches, press releases and scripts; Basic government structures and functions at the local, regional, state and national levels.
The City of Seattle offers a comprehensive benefits package including vacation, holiday and sick leave as well as medical, dental, vision, life and long-term disability insurance for employees and their dependents.
More information about employee benefits is available on the City's website at: ****Agency
City of Seattle
Seattle Municipal Tower
700 5th Avenue, Suite 5500
Seattle, Washington, 98104
Your browser does not support the IFRAME feature, which is required by this web page.