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North America Digital Talent Marketing Analyst

Location
Midland, MI

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North America Digital Talent Marketing Analyst','1807621','!*!**MEMBERS ONLY**SIGN UP NOW***. has an exciting opportunity for a North America Digital Talent Marketing Analyst, within Human Resources (HR).  Our HR organization is in the process of transforming to a leading-edge operating model.  This role would be located within the “HR Solutions” arm of this operating model.  The HR Solutions organization will be responsible for the design and delivery of innovative solutions to all employees and leaders.  HR Solutions roles will contain deep subject-matter expertise in order to consult on programs, processes and people.  The top priority of HR Solutions is to deliver the best Employee Experience through exceptional delivery of a portfolio of solutions.  HR solutions contains the following types of roles:  Discipline-aligned roles (ex. compensation, benefits, payroll, employee development & training, etc.), Operational Excellence (focused on driving optimal performance across HR), HR technology (the systems and tools to enable simple and easy access to solutions) and Talent & Labor Consultants (professionals dedicated to the execution of the people agenda and consulting on talent).
 
We are looking for people who:

Have a passion for learning
Are never satisfied with the status quo
Build successful relationships and thrive in diverse networks and working teams
Are willing to try “new ways” of doing things
Desire to understand the business and external customers
Enjoy using data to tell a story or make a case for change
 
Job Overview
The North America Digital Talent Marketing Analyst will be part of the HR Solutions Organization. This role partners with the North America Recruiting Specialists, Regional Digital Marketing Specialists and Corporate Affairs on development and delivery of content for digital campaigns in support of our digital sourcing and recruitment strategy.  The main objective of this role is to coordinate the execution of North America digital marketing and social media engagement initiatives related to target audience research, content development, and campaign planning and measurement for Dow’s talent brand.
 
Accountabilities

Uses knowledge of key audience values and motivations to identify digital channels to utilize for digital talent marketing campaigns in the region.
Creates tactical plans for digital talent marketing campaigns and partners with Digital Marketing Specialist, Recruiters, and Corporate Affairs to finalize campaigns.
Creates content and manages editorial calendar to ensure continuous and optimized presence on corporate website, social media platforms, etc.
Selects appropriate digital channels to maximize content delivery and leads engagement activities for the targeted outreach
Analyzes, reviews and reports on effectiveness of campaigns and uncovers audience behaviors to maximize results for digital talent attraction campaigns
Educates and coaches recruiters on ways to use digital channels specific to persona to achieve targeted outcomes
Understands trending keywords used in search engines per functions and businesses to recommend best job descriptions
Additional Competencies:

Works collaboratively and independently, is self-motivated and accountable
Attention to detail and ability to multi-task
Ability to work towards tight deadlines
Creative and innovative mindset','!*!Required Qualifications:

Bachelor’s Degree in Marketing, Communications, Business Administration, Human Resources, or related field
Minimum of 1 year of related experience
Ability to read, write, and communicate fluently in English
Prior experience recruiting through social media platforms
Excellent planning & organization skills
Strong analytical skills and data-driven thinking
A minimum requirement for this U.S. based position is the ability to work legally in the United States.  No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Preferred Qualifications:

Prior experience in digital marketing or communications
Knowledge of Google and/or Adobe Analytics 
About DowDuPont
DowDuPont (NYSE: DWDP) is a holding company comprised of **MEMBERS ONLY**SIGN UP NOW***. and DuPont with the intent to form strong, independent, publicly traded companies in agriculture, materials science and specialty products sectors that will lead their respective industries through productive, science-based innovation to meet the needs of customers and help solve global challenges. For more information, please visit us at **** 
The positions represented by this job posting are aligned to one of the three divisions, Agriculture, Materials Science or Specialty Products, which are expected to separate from DowDuPont into stand-alone public companies. Information on the division alignment will be provided during the recruitment process.
 
Dow Offers:
 

Competitive salaries and comprehensive benefits
An annual variable pay program that rewards team and individual performance while sharing success across the company
Employee stock ownership - and the commitment to long-term success that it brings
On-going learning opportunities within a diverse, inclusive and rewarding work environment
Career experiences that can span different Dow businesses and functions with opportunities for personal and professional growth
The chance to work within a global company and interact with colleagues from around the world Opportunities that spark your imagination and ignite your passion to help others
Dow is an Equal Employment Opportunity Employer
 
As part of our dedication to the diversity of our workforce, Dow is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at ****you may **** and select Option 1, or send a facsimile request to 1 989-636-3674.','North America-USA-Michigan-Midland','','Full-time','North America Digital Talent Marketing Analyst

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