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Job Details

Director of Digital Marketing

Company name
The Creative Group

Location
Reston, VA

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Profile

Job Description

Director of Digital Marketing

Seeking a talented Director of Digital Marketing who is analytical, data driven, and has a can-do approach to problem solving. The Director of Digital Marketing will play a key role in helping the business leverage the digital media landscape to drive scalable and cost effective acquisition engagement for our portfolio of brands in the hospitality industry. The successful candidate should have a proven track record in growing reach and maximizing both new prospect acquisitions and existing customer retention with a digital-first mindset. Work Happy 2018!

Responsibilities

Ensure operational excellence for digital campaign deployment, ongoing optimization wrap-up across business properties

Define clear objectives KPI for new customer Acquisition

Partner with CRM on returning users, retargeting Retention

Develop implement digital media strategies for qualified lead generation, sales, and ongoing engagement

Implement acquisition media plans, offers, promotions creative to realize strategies, across traditional and digital touch points

Spearhead media placement for paid search, paid social, affiliate programmatic campaigns

Expand and execute reporting to show KPI / effectiveness, and insights for ongoing buy management optimization

Monitor and partner with other departments on digital / acquisition attribution models to understand and optimize channel impact

Manage staff, internal partners and external vendors, prioritizing scale and ROI

Facilitate billing, forecasting and budget management across all channels and partners

Qualifications

BA degree in Marketing Communications or related field

10 years of experience in digital marketing positions, with increasing responsibility

Previous experience in digital marketing within a fast-paced consumer business is a must

Proven ability to lead robust testing strategies across multiple KPIs and campaigns.

Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment.

Strong inter-personal, communication and presentation skills with an ability to communicate to various audiences

Send resumes to paula.morrison@creativegroup.com

Job Requirements

Media Planning, PPC - Pay Per Click

Department:

Mktg/Comm Manager

Company info

The Creative Group
Website : http://www.creativegroup.com

Company Profile
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.

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