Bausch & Lomb Incorporated.
Valeant Pharmaceuticals International, Inc. is a diverse and decentralized pharmaceutical company that is committed to focusing on our key stakeholders while delivering consistently high performance. Our values provide the overall direction for our company, and provide us with the tools necessary to rise to any challenge by leveraging our collective hard work and effort along with our unwavering competitive spirit. These values help us set goals based on our organization\u2019s potential and what we hope it will become.
The Valeant IT Team is looking for an IT Manager for Digital Marketing Operations who will serve as the go to person for all Digital needs and execution of projects and initiatives related to marketing operations, digital marketing, analytics, customer engagement and social media across diverse brands and corporate entities.
This role will lead the internal team and development partners to develop reports (monthly, quarterly and yearly), insights and actionable recommendations on all digital marketing platforms, including all internal/external websites, email, mobile apps, social media, and SEO. Scope includes consolidated digital performance, overall site traffic and behavior, regional marketing analysis, usability, sources of web traffic, online sales, organic/paid traffic performance, email, social media, SEO and digital marketing ROI.
The role will liaise with company Valeant brand managers, Valeant Web Solutions Team, and creative agency partners.
Specific activities include:
Manage delivery of mobile apps and all web application platforms (SharePoint, Websites (CMS), Marketing automation, analytics and custom web solutions) projects and operational support
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Manage end-to-end digital projects with marketing agencies and IT development partners utilizing corporate SDLC process across Valeant brands and portfolio companies
Suggest and implement direct marketing methods to increase profitability
Review digital media campaigns, coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) to boost brand awareness
Stay up-to-date with digital media developments, marketing tools and pharmaceutical industry practices
Monitor ROI and KPIs for websites, SEO, email marketing efforts, and social media
Utilize website analytics to understand how customers are engaging with ads and brand websites
Boosting digital marketing adoption and developing/reinforcing new expertise/best practice sharing to support brand teams in the management of their digital marketing projects
Work with internal development team and creative agency partners to create intranet/internet websites, web solutions, email campaigns, banners ads, and social media content development
Work collaboratively with Marketing to define reporting requirements for campaigns and outreach efforts and report results, if applicable
Work closely with development partners to ensure analytics tagging and implementation supports business needs
Will become the Process owner for the Digital SDLC methodology. Review/update and train internal team, development partners and marketing agencies on processes and best practices
Build, review, and approve development and Quality standards used by Operations and Project team.
Create and execute RFP\u2019s per business requirement
Evaluate different platforms and solutions per Sales and Marketing team needs from IT perspective
Review and recommend IT solutions per Sales and Marketing team needs
7 years\u2019 of experience in Digital Marketing capacity for an agency or company
Bachelor\u2019s Degree in Marketing, Business, Communications, IT or a quantitative field
Familiarity with web design and content management systems
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong knowledge of SEO and web protocols
Demonstrated ability to develop and execute sales and marketing strategies
Highly proficient with Marketo, Exact Target or similar digital marketing platform
In-depth experience with website analytics tools (e.g. Google Analytics, Omniture, Web Trends
Excellent written and verbal communications and ability to effectively work under tight deadlines and manage projects independently
Working knowledge of Pharmaceuticals controls (GxP, SOX, and HIPAA etc.)
Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to guidelines
Familiarity with Infrastructure components and their functionality
Preferred Qualifications / Experience:
Experience in pharmaceutical industry, med-legal reviews, FDA OPDP submissions
Working knowledge of Microsoft stack applications and its architecture
Knowledge of Adobe Creative Suite programs
Experience managing PPC campaigns across Google, Yahoo, and Bing
Bausch & Lomb Incorporated.
Website : http://www.bausch.com/
Bausch + Lomb believes in equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, veteran's status, age, marital status, sexual preference, disability or any other protected personal characteristic. We will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. To request an accommodation during the process please contact 908-927-1946.