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Assistant Director Digital Marketing and Recruitment

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New York City, NY

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Posting Number 2018-4504 Location US-NY-New York Posted Date 2018-05-14 Union N\/A School\/Division Robert F. Wagner Graduate School of Public Service (PS1046) Department Name : External Affairs FT\/PT Full-Time Position Summary The Assistant Director, Digital Marketing & Recruitment will be responsible for developing digital marketing and recruitment content for NYU Wagner's degree programs. The role will be responsibile for a) writing, creating, and publishing marketing content across multiple digital platforms, including web, email, social media, and multimedia channels; b) managing a content and editorial calendar of marketing and communications efforts; c) developing and maintaining metrics to measure the success of marketing and recruitment efforts; d) ensuring adherence to the school's overall brand and marketing strategies; and e) managing student workers and collaborating with NYU Wagner staff, faculty, and external vendors. **This is a 24-month fixed-term position with the possibility for ongoing renewal.** Qualifications Required Education: Bachelor's degree Preferred Education: Master's degree in Public Affairs, Communications, Marketing, Design, Public Relations, or related field Required Experience: 3 - 5 years public relations, marketing, communications, journalism, digital media, or equivalent combination. Must include experience in creating and managing content in digital space including website, blogs, social media, multimedia content, and other online platforms. Preferred Experience: Related experience at a college, university, or nonprofit organization is preferred. Required Skills, Knowledge and Abilities: Excellent verbal and written communication, project planning, and editorial judgement. Ability to work collaboratively across organizational lines. Thorough knowledge of digital marketing and experience using multiple forms of new media and technologies. Knowledge of online marketing and recruitment process, including basic knowledge of HTML and web content management systems. Experience in measuring and monitoring digital marketing and how these analytics can be applied to marketing and recruitment strategies. Experience working with and managing external vendors as well as internal stakeholders. Preferred Skills, Knowledge and Abilities: Proficiency in video, audio, digital photograph processes, and editing software. Familiarity with iMovie and\/or Final Cut Pro. Proficiency in Google Analytics. Graphic design skills a plus. Additional Information NYU Wagner prepares public service leaders to translate ideas into actions that have an effective and lasting impact on the public good. Our faculty's research changes the way people frame, understand, and act on important public issues. We provide our students with critical skills, access to all that New York City has to offer, and a deep understanding of context surrounding public service challenges-which they use to improve cities and communities across the globe. For more information about Wagner, please visit our website. EOE\/AA\/Minorities\/Females\/Vet\/Disabled\/Sexual Orientation\/Gender Identity PI102433759

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