Bright Horizons Family Solutions LLC.
Manager, Marketing Automation
70304BRJob Title:Manager, Marketing AutomationJob Description:
The Marketing Services team is growing and we are looking for you to join our team as the next Marketing Automation Manager! We would like you to have the experience and expertise necessary to hit the ground running and be able to execute and report on customer and prospect facing email marketing programs. You would do this covering a portfolio consisting of demand generation, events, newsletters and retention programs, and will work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. In addition, you will assist in defining the company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness, assist in the development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs.
What you will be doing:
Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing programs (both campaigns and journeys).
Client management of internal stakeholders acting as an internal email consultant on email marketing best practices.
Be accountable for quality execution and timeliness of all email projects and campaigns.
Monitor daily email sends and data transfer processes to ensure proper execution of email programs.
Report on the delivery of email campaigns and journeys as well as provide insight for optimization.
Provide recommendations and input on goals, objectives, strategy and email best practices.
Keep management in the loop on email performance against goals and objectives.
Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. IBM Watson, Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics).
Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct.
Work on special projects and serve as the SME on the marketing systems across the organization.
Audit and recommend best practices for marketing automation, oversee integration upgrades, troubleshoot issues and identify new technology enhancements to incorporate.
Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.
Req Number:70304BRState:Massachusetts Zip/Postal Code:02472City:WatertownJob Category:Sales and Account Management Posting Title:Marketing Automation ManagerFT/PT:Full-Time Job Type:RegularJob Requirements:
3 to 5 years of experience implementing and managing Marketing Automation programs and technology, preferably using Salesforce Marketing Cloud (ExactTarget) and/or Pardot.
Bachelor's Degree in Marketing, Communications or a related field.
Ability to work in a fast paced environment working with multiple stakeholders.
Experience managing projects of varying complexity; time and project management are critical skills.
Demonstrated resourcefulness, motivation, initiative and creative problem solving.
Understanding of persona-based marketing, targeting and segmentation.
Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
Must be flexible with the ability to adapt to, and drive change.
Self-starter with strong interpersonal skills who both works well within a team and independently.
Certification with Salesforce and marketing automation tools a plus.
Marketing Cloud AMPScript familiarity & experience a plus.
HTML and Adobe Photoshop skills a plus.
Additional Information:Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW.
Applicants requiring reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or firstname.lastname@example.org. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Having technical issues with your online application? Contact us at email@example.com or 855-877-6866.
Job Category 2:Corporate
Bright Horizons Family Solutions® is a leading provider of early education and preschools, employer-sponsored child care, back-up care, educational advisory services and other work/life solutions.