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Manager B2B Consumer Technology Public Relations

Company name
Weber Shandwick, Inc

New York City, NY

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Description We are looking for a star Manager candidate (4-6 years of experience) with a passion for media and expertise in enterprise and consumer technology to join the Weber Shandwick New York Technology Team. This is a high profile role where you\u2019ll have the opportunity to act as a day-to-day point of contact for clients across a number of our key accounts, including a major Fortune 15 mobile technology and telecoms brand and a global top 5 IT consultancy. The role offers an exciting opportunity to shape and drive the execution of media strategies around major national and global events, working with national and international teams in collaboration with Weber Shandwick offices across the U.S. and in EMEA. As part of our team, you will have an opportunity to play a key role within truly integrated client programs that both incorporate and go beyond traditional earned media, working with experts across our brand strategy, creative, analytics and digital teams. The role will also offer the opportunity to work closely with senior team leads and drive new programs for clients that help to drive high visibility account growth, offering considerable opportunities for career progression for the right person. We\u2019re looking for someone who knows the media landscape and has strong experience telling stories for corporate\/consumer tech brands; is adept at counseling clients on and executing integrated media relations strategy; and can help manage teams to drive successes aligned to client business goals. The following is a general outline of primary responsibilities. The Essentials Knowing the media landscape: Strong familiarity with the earned media landscape is essential. Know which stories will resonate with which reporters, and be abreast of the latest developments. Creative Thinking: Able to creatively help clients connect their agenda to that of external influencers through story development. Storytelling: Understand the elements that make a story exciting, what brands are doing in the press, and use this knowledge to deliver high value, high impact coverage for clients. Trusted advisor: Act as an expert partner to clients, delivering sound counsel on media strategy and tactics. Management: Manage teams to achieve client objectives. Meet deadlines, put out fires and multi-task. Work fast, and work well. Communication: Speak, write and edit succinctly and compellingly. Attention to detail and a commitment to delivering clear and precise work is essential.\u00a0 Interpersonal: Play nice, whether it\u2019s in a team, with a team or independently. Responsibilities\u00a0 Integrated Media Relations and Writing Craft integrated media strategies for major campaigns and product launches Brainstorm and pitch compelling ideas for media and influencer pitch efforts Monitor media outlets for coverage of client news and competitor developments Understand industry issues that directly and indirectly affect the client Compose basic integrated media plans and contribute to plan development processes Develop proposals, releases, customer profiles, newsroom blogs, bylined articles, supporting social content and other press materials Proof and edit client related documents as needed Creatively\u00a0and proactively\u00a0develop media programs Take responsibility to execute media relations strategies Manage\u00a0and build\u00a0relationships with media Mine current news cycle for ad hoc media opportunities Lead story mining sessions with senior clients Mentor junior staff Client & Team Engagement Communicate with clients on daily basis Provide basic client counsel Serve as a key participant in client meetings and presentations Conduct and manage the flow of research and work materials necessary to analyze client issues Manage client and team resources and deliverables around major campaigns and product launches Qualifications Basic Qualifications: 1-2 years management experience leading small groups and projects 4-6 years of experience in PR\/communications role with expertise in writing, plan development, media relations strategy and execution, event management, speaking and awards submissions, social content, measurement, and monitoring Bachelor's Degree Strong experience with both large-scale and start-up business environments preferred Additional Qualifications: Computer proficiency in PowerPoint, Excel and Word Collaborative work style\u00a0 Strong time and priority management skills and an ability to juggle multiple client needs Strong organizational skills, ability to multi-task in a fast paced environment, work in a team and meet deadlines Ability to communicate information effectively and accurately, verbally or in writing A high level of integrity and sensitivity to confidential information A strong work ethic and an ability to be a self-starter The New York Technology Practice The New York technology practice is a team of multidisciplinary experts with clients that range from multinational Fortune 50 organizations to the fastest moving startups. All of our clients have one thing in common: whatever their industry, they are driving technology innovation that is changing the world and solving major business problems. And they are looking for us to create true business outcomes, from awareness to conversion including creating leads and demand, converting those leads to actual customers and sales, and driving deeper sales funnel activity through ongoing engagement. Given this high bar, the programs we create are designed to be fully integrated, from owned content creation, to earned, social and paid media, and even user experience (including development and website builds), supported by a full suite of analytics to prove the return on our clients' investments. As part of the technology practice, you will have an opportunity to play a key role across truly integrated client programs that rely heavily on, but go well beyond traditional earned media. We're looking for self-motivated entrepreneurs who will approach their accounts and their clients\u2019 business as if they're running their own businesses \u2013 that means being fully accountable and moving at the lightening pace our clients expect, and always looking toward what's next. If this sounds like the challenge you're looking for, we look forward to meeting you! About Weber Shandwick Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries and operations extending to 126 cities in 81 countries. The firm\u2019s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, The Holmes Report\u2019s Global Agency of the Year in 2014 and 2015 and PRWeek\u2019s 2015 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http:\/\/\/. Weber Shandwick is proud to be an Equal Opportunity\/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick, Inc

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