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Job Details

Online Marketing Senior Director

Company name
Meritage Homes Corporation

Location
Scottsdale, AZ

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Profile

Overview
From the homes we build to the careers we offer, we\u2019re about doing things that actually make a difference in your life and the way you live. Meritage Homes is a thriving company that believes in building beautiful, incredibly innovative and energy-efficient homes people adore. 
 
We were the first national top 10 homebuilder to have every home we build be 100% ENERGY STAR® certified. And with more than 100,000 homes built, our focus, since day one, has been to build incredible new homes and communities in prime locations for fantastic prices. But more than anything, we build energy-efficient homes and communities for people who appreciate a home being built the way it can, and should, be built. And for the staff at Meritage Homes that make this all possible, we believe in having the same standards of quality and reward that make for an enjoyable career.
 
When joining Meritage Homes, you and your career can benefit in a number of ways, including:

An entrepreneurial work environment that encourages creativity and innovative ideas from every level
A competitive drive to be the best
Pride in delivering a quality product that benefits people and the environment, superior service, and exceptional value
Top-notch benefits
The opportunity to further your career in a growing national organization
Team atmosphere where every individual is considered a vital asse

Responsibilities

Experience creating and leading overall digital marketing strategy and execution
Manage digital marketing website content and SEO optimization
Utilize data to maximize website marketing within budget to optimize lead funnel management
Create and manage social media strategy and plan
Leader in space with solid understanding of standard tools and techniques to continually improve online marketing performance in all areas.
Strategic leader able to collaborate with other leaders in Marketing department, cross functional department leads and vendors to execute on plan.
Must be able to lead, influence and gain adoption from senior level executives.
Comfortable working in a matrix environment that includes gaining stakeholder feedback and suppor for multiple functions across the organization.
Experience managing a small team
Must be able to operate at a full strategic level, while also managing the plan and sometimes operate \u201cin the weeds.\u201d
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties, responsibilities an activities may change at any time with or without notice.

Qualifications

Bachelor\u2019s degree in Business, Marketing, Communications, or related field
Minimum of five years of relevant work experience online/digital marketing in leadership roles; B2C experience
Very strong strategic and execution skills
Very strong communication skills (written and verbal)
Very strong results optimization and budget management skills
Team and vendor management skills
Ability to establish and manage priorities and drive projects to completion
Experience in an environment that requires execution across multiple locations, like retail, homebuilding, etc.
Must have knowledge and experience in online marketing and must be able to use a computer and beproficient in the software programs that the company uses such as Word and Excel
Background in Google Analytics, AdWords, Excel (pivot tables), and SQL (basic queries) highly preferred
Strong Oral/Written Communication and Interpersonal, and Customer Service skills; ability tocommunicate effectively with a high degree of professionalism
 Thrive in a fast-paced environment where one is constantly learning and solving new business challengesand working on projects and problems not encountered before.
Take initiative on owning projects and excel at building out best practices and processes by sharingnewly-created documentation for new projects.
Be flexible and able to manage projects independently and provide leadership for cross-functional teaminitiatives.
Frequent interactions with a wide variety of internal and external contacts, with all levels of authority andresponsibility
Team Player; and demonstrated ability to work within cross-functional teams
Must have strong analytical skills to assess and drive informed decision making.
Results-oriented, accurate, with keen attention to detail
Self directed; takes initiative, proactively addresses problems

 

Company info

Meritage Homes Corporation
Website : http://www.meritagecorp.com

Company Profile
Some might say it's important to tell you that we've been around since 1985. Or that we've won a slew of awards ranging from Forbes' Platinum 400 Best Big Companies of America to being the recipient of Texas' Builder of the Year five times, or being named ENERGY STAR® Partner of the Year. But we're about practicality and doing things that actually make a difference in your life and the way you live.

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