Sr. Manager Creative Strategy

Profile

Job Summary:

The Creative Marketing team is responsible for creating and managing of marketing assets (A/V, static, print, out-of-home, digital) in support of Disney , Star, and the bundle, as well as creating title campaigns for Disney /Star original content.

The Sr. Manager, Creative Strategy is responsible for crafting creative strategy and planning for brand and content marketing campaigns. The position reports to Director, Creative Strategy and Campaign Management and will be instrumental in developing global brand strategy and creative planning. This individual will scope and plan marketing campaigns to shape the launch of the Star brand on Disney .

Responsibilities:

Develop global creative strategy and campaign asset requirements, partnering with Creative Director to build creative materials

Closely track title offering and timing by market to determine positioning and core messaging

Partner with Research to identify key insights to influence strategic planning

Build a deep understanding of each iteration of the Star and Disney brands by territory, translating local positioning and usage into considerations for the development of the Global Brand

Consult on local marketing activations as needed

Prepare creative briefs and other strategy materials to initiate and direct creative and campaign development

Manage master brand strategy toolkit including the Global Brand Book and Creative Guardrails

Basic Qualifications:

Experience with marketing creative and campaign concepting

Demonstrated ability to prioritize, meet deadlines, make decisions and change course of action quickly

Demonstrated success collaborating across a global organization and partnering with people who are experts in their fields

Track record of creating brand and content marketing, driving awareness and engagement

Keen eye for detail and ability to direct agencies and internal teams in a proactive, productive, and positive manner

Excellent writing and communication skills

Demonstrated ability to work effectively in a fast-paced environment and within a matrixed reporting environment

Excellent interpersonal skills to ensure successful interactions, strong working relationships and the ability to interface with varied levels of management, peers, and partners across varying teams

Highly collaborative creative sensibility, with ability to be open minded to feedback and always seek out the best idea, not just one’s own idea

Understanding and open-mindedness to data and analytics helping guide creative choices

Ability to work collaboratively with multiple creative and executive stakeholders and come from a place of “yes”

Minimum 7 years of entertainment marketing experience or related experience leading and developing cross-channel campaigns

Worked at either a studio, network, or agency environment with an extensive knowledge of the layers and processes behind creative marketing

Preferred Qualifications:

Understanding the business necessities of a startup/launch property – experience defining and creating new systems or processes

Experience with streaming platform marketing – how a DTC product works and how to make effective marketing materials to drive engagement and subscriber growth

Required Education

Bachelor’s degree - preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field

Job ID: 768605BR

Location: Burbank,California

Job Posting Company: Direct-to-Consumer and International

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Company info

Disney.
Website : http://disney.com/