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Senior Vice President Communications

Location
New York City, NY

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Description UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.u00a0The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.u00a0We Are Seeking:A highly skilled senior communications marketing executive with expertise in lifestyle, entertainment/sports section to lead integrated PR strategy and campaigns for some of the worldu2019s most renowned brands across fitness, consumer tech, beauty, apparel and fashion industry. The ideal candidate must be a strategic and progressive thinker, possess strong media relationships, have excellent client management skills and understanding of and application within new media ecosystem. This candidate understands how to work with complex clients and integrated account teams, and how to manage them towards success and growth. This position will also help lead the growth, direction and evolution of an established communications practice.u00a0What You Will Be Doing:Lead evolution of communications practice within integrated marketing agency to provide innovative approach across ever-changing media/channel landscape Serve as senior strategic media lead on large agency account and provide counsel across multiple client programs.u00a0 Develop and deliver strategic and persuasive presentations and strategies to client satisfactionu00a0 Manage the development and implementation of communications strategies with the goal of advancing exposure and awareness across desired audience/stakeholders and platforms.u00a0 Grow strong relationship and trust with senior clients; providing counsel and mastery of media strategyu00a0 Develop and guide overarching media strategy for client programs e.g., brand campaigns, product launches, executive visibility, thought leadership, industry and corporate announcements Lead projects from concept/planning to activation, ensuring successful results based on set KPIsu00a0 Build, lead and develop engaged and dynamic teams, mentoring team to build a culture of high performanceu00a0 Ability to provide counsel and guidance around crisis and issues; and to juggle multiple projects seamlesslyu00a0 Help craft compelling stories, messaging, audience and channels to reach audiences and secure important and diverse media attention Provide holistic integrated media plans and counsel across earned, owned, digital channels; showcase a command of both digital and traditional communication practices and strategies.u00a0 Direct and coordinate relationships with media; develop and nurture media networksu00a0 Generate short and long-term plans and program recommendations for clients and oversee executionu00a0 Develop KPI measurement strategy for campaigns and deliver on themu00a0 Ability to multitask across accounts and roles, handling multiple c-suite clients, solving problems and making quick decisions Responsibilitiesu00a0 Ability to think and program across a variety of platforms, channels and audiences Consistently identifies business problem(s) that clients are looking to solve and ensures they are understood by teamu00a0 Maintains an intimate understanding of the clientsu2019 businesses, priorities, pain points and competitive landscape and helps the team do the same Account for quality control and review of client correspondence, proposals, press materials, messaging Q&As, etc.u00a0 Must be proactive and flexible, a u201croll up your sleeves and get it doneu201d team player able to work in a fluid environment with changing prioritiesu00a0 Acting as an inspiring leader who supervises and develops staff membersu00a0 Strong presentation skills and the ability to craft strategy for new business presentationsu00a0 Stays knowledgeable about markets, sectors and channels in which clients operate; uses internal/external resources to address knowledge gaps for self and teamu00a0 Anticipates whatu2019s next; helps clients get ahead of issues and capitalize on new opportunitiesu00a0 Demonstrates empathy for clients u2013 understands clientsu2019 mindset, challenges (personal, professional, internal and external) and barriers to success and takes appropriate action Balances the needs of the client and the needs of the firm with grace and understanding Reflects our understanding of clientsu2019 needs today and our anticipation of their future needs Can evolve, promote and protect clientsu2019 interestsu00a0 Delivers integrated thinking rooted in insightsu00a0 Delineates team roles and manages intra-team conflictu00a0 Holds self and team accountable consistently for performance, compliance and ethical business conduct in accordance with firm valuesu00a0 Deals directly and effectively with underperforming team performance via feedback and escalation as necessaryu00a0 Leverages full suite of UEGu2019s resourcesu00a0 Facilitates proper expertise against client needs Helps identify and mentor future client leadersu00a0 Prioritizes growth of self and team regularly Helps create climate that encourages excellence, courage and integrity Helps develop and align with compelling and inspired vision of possibilities and directionu00a0 Implements and supports initiatives to create positive changes and helps others adapt to change Manages client relationship mapping and development across a portfolio Actively listens u2013 asks smart questions, listens to whatu2019s not being said, is willing to have honest, ongoing dialogue about whatu2019s working and what isnu2019t Identifies and acknowledges problems swiftly and directly, offers solutions and course-corrects as neededu00a0 Measures what matters u2013 tracks progress and reports results based on agreed-upon metrics and achievement of business and communications goalsu00a0 Manages and monitors client relationships using formal and informal tools and touch pointsu00a0 Navigates conflicts with other businessesu00a0 Oversees client budget management and forecasting; proactively addresses changes in scope and delays in client invoice paymentu00a0 Creates growth plans for bringing in new capabilities against client needs Seeks out new clients and actively participates in full new business processu00a0 May participate in the development and adoption of new products, services, development of IP and thought leadership materials Requirements :Basic Qualificationsu00a0 At least 10 years of relevant experience in Communications Marketing and/or related fieldsu00a0 Must possess previous experience working in a communications or marketing agency, preferably in lifestyle, sports and/or entertainmentu00a0 Proven experience working with consumer tech, lifestyle brandsu00a0 Ability to work in a fast-paced environment, deadline oriented environmentu00a0 Experience working on integrated agency, team modelu00a0 Impeccable client relationship skills and experience working with high touch clientsu00a0 Experience managing large programs from start to finish Preferred Qualificationsu00a0 Strong communication u2013 active listening, negotiation and persuasionu00a0 Confidence and conviction in presenting ideas and providing counsel to internal and external audiencesu00a0 Strong and consistent problem-solving and analytical skillsu00a0 Must have a collaborative approach to work with a proven track record of managing diverse teamsu00a0 Ability to manage competing interestsu00a0 High emotional intelligenceu00a0 Good judgment and ability to take risks Forward-thinkingu00a0 Learns and builds from experience Conversational in industry specialty areas and roles

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