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Physician Liaison Sales

Company name
Centegra Hospital

McHenry, IL

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: NATUREANDSCOPEOF POSITION Under the supervision of the President, the Physician Liaison is responsible for ensuring visibility of the Centegra Health System in the community.A key component of this role is to establish and maintain a contiguous relationship among the Centegra Associates, Leaders and Providers to ensure efficiencies between providers and departments at Centegra Health System.This position also executes initiatives related to increasing loyalty and preference to Centegra Health System among internal and external provider referral sources. PRINCIPALRESPONSIBILITIES Business Development 1.Monitorsadmissionactivityamongkeygroupstomaintainbusinessandbuild referralsbyfacilitatingnetworkingopportunities. 2.Acts as a business partner to promote patient volume at Centegra Health System in accordance with priorities set forth in the Centegra Strategic Plan 3.Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams 4.Works collaboratively with Vice Presidents and Directors of Operations and others to gather feedback\/research and executes communication strategies to persuade provider referral sources to send patients to Centegra Health System. 5.Develops and implements specific outreach, relationship building, and marketing plans to meet goals, in collaboration with Marketing & Public Relations. 6.Develops strong business relationships with local community organizations and businesses to increase their advocacy of Centegra Health System. 7.Works collaboratively with other system functions that interact with physician offices, including the Physician Sales position, hospital medical affairs, referral, provider recruitment, provider resources, etc. 8.Establishes and maintains ongoing communications with referring providers and\/or their office staff, including routine or follow-up visits, emails, and phone calls Communication Planning 1.Using research-based methods, implements strategies to build awareness and trust between Centegra Health System and applicable referral sources. 2.Identifies referral sources (target audiences) for each Centegra Health System entity, service, or practice. 3.Identifies tactics to promote provider interaction and engagement including new provider orientation, site visits, staff meetings, social events, grand rounds, referral dinners, CMEs, and other communication methods. 4.Develops meaningful relationships with key contacts and opinion leaders including Site Managers, Nurse Managers, office staff, and others. Data Collection & Analysis 1.Gathers and interprets the data necessary to determine priority areas for growing referrals to Centegra Health System. 2.Oversees efforts to ensure Centegra Health System is positioned competitively to protect and grow market share. This includes routine analysis of the strengths and services of competitors. 3.Develops and implements an ongoing method of profiling and monitoring market areas to identify demographic, competitor, and changes in healthcare services. 4.Maintains reports related to volume trends for provider practices and hospital services. 5.Uses Press Ganey or other customer survey scores from practices and hospital services to identify opportunities to correct problems that have a negative impact on referrals. 6.Measures and evaluates liaison activities including producing and sharing regular summaries of patient visits and their outcomes as well as their impact on referral trends. Advisor & Advocate 1.Provides insight to President and Senior Management related to emerging business opportunities. 2.Advocates for initiatives aimed at improving processes related to referrals (i.e. increase convenience for referring providers to contact a practice). POSITIONREQUIREMENTS: \u00b7Bachelor\u2019s degree in Communications, Business Administration, or Healthcare required. \u00b7Recent and direct experience working in a communications position within a sales or marketing work environment may be substituted in lieu of education and\/or experience requirements. \u00b7Minimum of five (5) years\u2019 experience working with physicians\/providers, medical practice office staff, or other medical specialties required. \u00b7Excellent oral communication skills. \u00b7LivestheCentegravaluesofservingwithGenuineRespect,PassionateCaringanda JoyfulSpirit. OTHER REQUIREMENTS: 1.Possesses outstanding interpersonal skills, including excellent written and verbal skills. 2.Demonstrates ability to use persuasive communication, leadership, and relationship-building. 3.Demonstrates good organizational skills in the preparation of daily work schedules and the assignment of duties and responsibilities. 4.Ability to effectively work with and through physicians, subordinates, customers, and other personnel in a cooperative, collaborative manner in order to improve provider and\/or patient satisfaction. 5.Ability to analyze data; aptitude for mathematics and statistics. 6.Ability to efficiently and effectively manage multiple tasks. 7.Ability to work in a fast paced, patient service oriented environment. 8.Demonstrates ability to promote quality improvement through development and maintenance of standards. 9.Ability to maintain professional conduct in all work-related and\/or emergent situations. 10.Experience working with computer systems; proficient in Microsoft Excel and Word. BU

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Centegra Hospital

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