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Senior Director Brand Management amp Marketing Communications - Destination Marketing

Company name
NBC Universal, Inc.

Orlando, FL

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Senior Director, Brand Management & Marketing Communications - Destination Marketing

NBC Universal



Job #683100173

Senior Director, Brand Management & Marketing Communications – Destination Marketing

Job ID:


Marketing & Sales


Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.


: Brand Management and Marketing Communications:

Leads the development and implementation of the integrated marketing and sales plan that supports Universal Orlando Resort as a destination. Oversees both the Consumer Brand Management and Marketing Communication teams that create business and communication strategies, leading to campaign creative development and integrated channel plans. Responsible for identifying new business development opportunities, products, services, events and other revenue generating programs.


Brand Planning & Management

Leads Destination team in the strategic planning and marketing execution of the campaigns and programs in order to drive attendance, profitable revenue, brand loyalty and preference among key segments.

Develops and implements brand strategies and initiatives to increase penetration in key markets and segments through targeting and cohesive communications.

Collaborates with Product Strategy – Brand Management, Sales Management and the Project Management Office to ensure the campaigns remain relevant to consumers and that all initiatives support the brand direction and business objectives.

Integrates the Trade discipline into all destination objectives and strategies.

Ensures all campaigns’ level of effort, budget and overall resources are commensurate with business objectives and strategies.

Marketing Communications

Leads team responsible for creating communication strategy and messaging, linking the business strategy to the campaign creative development.

Directs creative strategy, briefs and briefings for internal and external agencies.

Ensures fully integrated marketing communications, including online and offline media, PR, CRM, Ecommerce, Social, Promotions, and Partnership Marketing are strategically aligned with overall brand standards, delivers a consistent brand voice and will ultimately achieve the brand/business results desired in market.


Develops marketing plans and strategies based on information and analysis resulting from the strategic planning process for the Consumer Segments. Supervises Brand Management and Marketing Communications Directors and oversees leadership of their teams.


Bachelor’s degree Marketing or Communications required; MBA strongly preferred.


10 years of marketing and advertising experience preferably in the travel, entertainment or tourism industry.

A track record of performance meeting targets and objectives.

Very strong analytical, planning, critical decision-making, forecasting and budgeting/financial skills.

In-depth understanding of consumer and brand research.

A passion for and experience with new technology and media channels.

Cross-functional expertise and the ability to thrive in a fast-paced, complex and highly collaborative environment.

Experience presenting to and working with senior executives.

Strong leadership, organizational and project management experience. Ability to inspire and motivate a team of highly intelligent and driven individuals.

Excellent written and verbal communication skills.

Experience connecting business strategy and communication strategy.

Experience writing creative briefs and briefing creative teams.

Must also possess strong leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environment.

Experience/Knowledge Preferred:

Key Consumer Segments (Florida/Orlando, Domestic US, Teens/Tweens, Young Adults, Families, Passholders)

Travel & Resort Industry, Entertainment &/or Theme Park experience

Event Marketing and Management

Launching New Attractions or Products/Services

Brand Management

Customer Insight, Retention & Loyalty

Integrated Marketing Communications

Digital & Technical Savvy (Social Media Experience )

Licensed Partner Marketing models

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Parks & Resorts via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Parks & Resorts HR/Recruitment will be deemed the sole property of Universal Parks & Resorts. No fee will be paid in the event the candidate is hired by Universal Parks & Resorts as a result of the referral or through other means.


Universal elements and all related indicia TM & © 2018 Universal Studios. © 2018 Universal Orlando. All rights reserved. EOE

Updated 06/12/2018

Company info

NBC Universal, Inc.
Website :

Company Profile
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is owned by Comcast Corporation.

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