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Job Details

Manager Social Media Marketing

Company name
Forever 21, Inc.

Los Angeles, CA, United States

Employment Type

Marketing, Manager, Ecommerce, Media, Pr, Retail

Date Last Verified
Oct 06,2019

Posted on
Oct 04,2019

Valid Through
Jan 17,2020

Apply for this job


Want more than just a job?

Join Forever 21’s Corporate Team and showcase your skills while working with our exceptional employees!


Manager, Social Media Marketing


Global Creative

Reports to:

Digital Creative Director

Direct Reports:


FLSA Status:



3880 N Mission Los Angeles, CA 90031

Job Purpose:

The Social Media Marketing Manager will drive the development, planning, and budgeting of an innovative and effective social media and digital media strategy that focuses on analytics and company direction. Working closely with the Global Creative senior management, this position will build Forever 21’s brand voice across social channels by creating marketing content and defining strategy for the Social Media Marketing team.


Receive creative direction from the Digital Creative Director regarding building Forever 21’s brand and voice across social channels; ensure marketing campaigns reflect the desired creative vision and adhere to expectations and standards that represent the company’s brand quality

Collaborate with Global Creative and Marketing senior management to conceptualize projects and plan and execute content strategy; communicate project expectations and timelines to the Social Media Marketing team

and ensure projects are completed in a smooth and timely manner

Monitor the project calendar, along with the planning and scheduling of individual projects and adjust the master action calendar for all marketing content as needed

Review marketing content created that leverages digital social contexts to optimize real time trends (video briefs, articles, blog posts, posts from influencers and affiliated partners, etc.)

Implement, execute, and report on an integrated strategy to grow the company’s social media audience, social engagement, and web traffic

Report social media analytics to Global Creative, E-Commerce, and Marketing departments to inform decision making and determine best practices

Analyze the long-term needs of the company’s social media strategy and present monthly reports to senior management that outline any necessary changes to the marketing strategy

Stay ahead of social trends, implementing tests and trial programs to expand the company’s presence on new platforms as they gain traction

Mentor junior Social Media Marketing team members to drive career growth and professional development; coach staff on content creation best practices

Job Requirements

Knowledge, Skills, and Qualifications

Must have a Bachelor’s degree in Marketing, Business Administration, or related field of study

Must have at least 7 years of experience in social media marketing; fashion experience preferred; at least 3 years of lead or supervisory experience required

Experience with and strong understanding of social media channels (Facebook, Twitter, Snapchat, Instagram, Pinterest, blogs, etc.)

Must have knowledge of social planing tools, like Curalate

Prior experience with online monitoring and measuring platforms

Experience programming a broad swath of content across social media platforms – scheduling, optimizing, testing, and repackaging

Demonstrated strategic, analytical, and organizational skills with the ability to prioritize, meet deadlines, and multi-task in a fast-paced, dynamic environment

Strong interpersonal skills and the ability to build solid business relationships both internally and externally

Excellent verbal and written communication skills to lead effective teams

Forever 21 will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance NO. 184652.

Company info

Forever 21, Inc.
Website :

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