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Marketing Manager - Life Sciences amp Health Care

Location
Hermitage, TN, United States

Posted on
Jun 08, 2022

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Deloitte
Marketing Manager - Life Sciences & Health Care
in
Hermitage
Tennessee
Marketing Manager - Life Sciences & Health Care
Location: Flexible
Ready to spread your wings and fly, or roll-up your sleeves and get to work? How about both? Deloitte is looking for collaborative creatives, skillful strategists, and marketing masters to lead our campaigns in exciting new directions. If you are a poised and confident professional who thrives on the details while being able to visualize the big picture, hit the Apply Now button!
The TeamDeloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.
What you'll do:
As a member of the Life Sciences & Health Care (LSHC) team, you will be expected to leverage agile principles to bring marketing strategy to life by creating campaign vision and integrated campaign plans, including campaign journeys. You will work with the Sector Marketing Leaders to coordinate across platforms and bring an integrated approach to our omni-channel marketing program. You will lead cross-sector marketing activities and work to amplify work across industries and businesses.
Key aspects of the role include:
Collaborate with key stakeholders to drive strategic marketing campaigns, with a strong understanding of marketing strategy and execution using an omni-channel approach.
Develop and drive fully integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels.
Create messaging specific to audience, channel and/or based on marketing activity that resonates with key audiences.
Provide counsel, idea generation and consultation in support of the LSHC growth strategy.
Engage our in-house agency on the successful execution of campaigns, collaborate on strategy, best practices, and oversee the on-time and on-budget delivery of campaigns.
Negotiate contracts, SOWs, and other key agreements related to internal and external partnership agreements
Collaborate with agency on creative concepts and approach to stakeholder sell-in
Work with the Public Relations team to amplify media coverage when applicable.
Coordinate with the Internal Comms team to ensure internal/external consistency and maximize opportunities across businesses and industries.
Work with account teams to ensure sales enablement support.
Optimize campaigns. Understand target outcomes to drive ongoing performance, monitor, analyze and adjust as needed to improve impact.
Develop and report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
Ensure all campaign risk and governance procedures are followed, including reviews and engagement by stakeholders, legal, risk and brand.
Bring innovative thinking and best practices to all marketing activities.
Qualifications
Required:
8-15 years of related experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
Strong persuasive skills and ability to gain consensus through influence
Strong negotiation and problem-solving skills; flexibility and adaptability
Strong project management skills
Solid knowledge of how to leverage events, sponsorships, social, digital, comms, and PR within omni-channel campaign development
Executive presence, professional client service manner, demonstrated ability to take initiative
Ability to work in a matrixed organization with a virtual team, experience in a large corporate setting and/or professional services a plus
Ability to think both strategically and execute tactically
Passion for and interest in the Life Sciences & Health Care industry
Bachelor's Degree in Marketing, Communications, or a related business field; Advanced degrees preferred
Limited immigration sponsorship may be available.
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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