St. Lukes Hospital - St. Louis
Chesterfield, MO, United States
Manager, Marketing, Pr, Journalism
Oct 07, 2021
Summary: Responsible for providing marketing and communication expertise, pre-planning of projects and implementation of programs for services and departments of St. Luke\u2019s healthcare network. Serve as marketing lead for all assigned campaigns. Oversees the operation and production of marketing and communication plans and executes tactics. Manages projects to budget. Collaborates with graphics, internal media services, outside media and agencies to plan, implement and manage projects that adhere to St. Luke\u2019s Hospital brand standards and guidelines. Track and report overall effectiveness of plan. Reports to Director of Network Marketing and Communications.
Principle Accountabilities: % Of Time Spent
Collaborates with Director, Network Marketing and Communications to develop and implement a comprehensive marketing and communications strategy for assigned service lines and areas. Responsible for the day-to-day management of service line marketing plans and internal client relationships. 40%
Concepts and writes copy for print/radio/T.V. advertisements, newsletters, website content, videos, social media and paid campaigns. Produces and executes planned and unplanned content around events as they occur. 35%
Exercises strong knowledge and proficient use of social media channels including Facebook, Twitter, Instagram, LinkedIn and YouTube. Stays current on social media tools, trends and best practices within the industry. Develops social media content supporting our overall social media strategy. Completes a variety of social media-related tasks and digital communication projects. 10%
Develops and manages paid advertising campaigns. Tracks analyzes and reports on Adwords/social media performance metrics for both paid and organic posts. Accurately researches, organizes and interprets information. 10%
Performs other work duties as assigned. 5% Total 100% Education Bachelor\u2019s degree in Marketing, Journalism or Communication. Minimum five years of related experience.
Bachelors degree required, preferred in Marketing, Communications, Journalism or Public Relations, plus minimum 5 years of related experience.
Healthcare experience strongly preferred.
Experience with website content development and social media content is desired.
Demonstrated high degree of creativity, initiative, self-motivation and desire to produce exceptional content.
Proven ability to work independently yet collaboratively as required.
Exhibits sound judgment as it relates to all forms of communication.
Demonstrated ability to meet deadlines while balancing multiple concurrent assignments.
Familiar with Microsoft Office Suite and comfortable interacting with various platforms (e.g., Word Press, etc.).
Must have excellent written and oral communications skills.
Healthcare experience preferred but not required.
Reporting Relationships (Text Only)Reports to Director, Network Marketing and Communications
Employee is required to sit frequently and walk occasionally. Employee must lift/carry a light (10-20 lbs.) to medium (21-50 lbs.) load occasionally. Employee is required to lift over 50 lbs. with assistance. Employee is occasionally required to bend, squat, crawl, kneel, climb, lift from floor to waist, lift from floor to overhead, and lift from waist to overhead. For repetitive action, employee requires simple grasping, pushing/pulling, and fine manipulation. Employee is exposed to the following environmental conditions: fumes, radiation, electrical hazards, and CRT/LCD/Plasma terminal work occasionally; temperature changes (heat, cold, wet, damp) and noise occasionally; confined to small areas occasionally. Employee is occasionally exposed to blood borne pathogens. May be required to work any shift, due to 24 hour per day/7 day per week operation. May be required to work additional hours as needed. (Occasionally: 1-33%, Frequently: 34-66%, Continuously: 67-100%) The most significant of duties are included but this does not exclude occasional work assignments not mentioned or developmental duties.
Reports to Director, Marketing and Communications
Faithful to our Episcopal-Presbyterian heritage and its ministry of healing, St. Luke\u2019s is dedicated to improving the health of the communities we serve.
Using talents and resources responsibly, we provide high quality, safe care with compassion, professional excellence and respect for each other and those we serve.
As an independent healthcare network, we create healthy communities in the region through our commitment to high quality, safe and personalized services.
We accept and treat all persons as being created in the image of God.
We respond with caring to the needs of others as if they were members of our family.
We honor each person\u2019s rights and responsibilities in light of the common good.
We set and strive to attain high standards of performance and continuous improvement.
We use our talents and resources wisely, with honesty and integrity.
FACES - Friendly - Available - Caring - Efficient - Safe Communication Standards: Promotes and provides courteous and effective communication with internal and external customers.
St. Lukes Hospital - St. Louis