Pacific Communications is a full-service healthcare agency that is a wholly own subsidiary of Allergan.
Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
Under the general supervision of the Account Group Supervisor, performs the following:
Develops comprehensive communications plans for assigned products which support approved marketing strategies.
Conducts input sessions with Clients, Agency, Public Relations and Professional Communications to discuss communications plans for new product opportunities, new product launches, and annual marketing plans.
Develops creative platforms for assigned brand(s). Provides strategic input for Creative Team of Copywriter and Art Director and participates in creative development sessions. Prepares creative platform prior to campaign development.
Presents recommended consumer and professional audience campaigns and tactics to Clients, with the assistance of key Agency Account Management and Creative staff, when appropriate.
Investigates and recommends innovative media and sales promotional opportunities. Works closely with Media Analyst in developing media schedules. Meets regularly with journal and video representatives to keep current on industry trends/information.
Manages development of Clients’ projects, from initiation to completion, on time, within budget and on strategy.
Communicates with the Account Supervisor on a regular and consistent basis as to the status of the account, meetings, issues, etc.
Communicates effectively with all Agency personnel to ensure assigned projects are correctly executed, on time and within budget.
Conducts strategy review meetings for Creative and Legal/Medical.
Is ultimately responsible to Clients and Agency management for on-time execution, Legal and Medical accuracy, and satisfactory appearance of assigned communications projects.
Supervises advertising expenditures on assigned products.
Supplies Clients with accurate, timely reports of budgeted versus actual expenditures.
Provides budget guidelines to Creative and Production Teams on assigned projects.
Recommends to Clients budget revisions which adjust to budgeted levels or increase or decrease advertising spends in the face of market or competitive activities.
Knowledge of advertising agency disciplines including creative, production, personnel management, and project management with 3 to 6 years classic-full-service health care agency experience required. Experience in client-side marketing, marketing research or sales is desirable. Strong interpersonal, organizational, written and oral communications skills must be demonstrated.
4 year college education, with an emphasis in advertising, journalism and/or business administration preferred. Related work experience could serve as a modifier of preferred degree major.
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Website : https://www.allergan.com/
Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a bold, global pharmaceutical company and a leader in a new industry model – Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world. Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories.