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Program Manager of Membership Marketing

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College Park, MD

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Under minimal supervision, reporting to the Director of Membership, the Program Manager for Membership Marketing serves as part of the University of Maryland Alumni Association\u2019s management team. Responsible for effective development and implementation of marketing strategies from concept through delivery, intended to recruit and retain Association members while also increasing revenue. The Program Manager of Membership Marketing assists in the management of operations for the Annual and Life Member programs of the University of Maryland Alumni Association. S\/he will support the Director\u2019s vision and strategic membership plan for the retention and recruitment of membership to reach a goal of 30,000 members based on a 5-year plan. The Program Manager will provide innovative direction while building, influencing and leading the membership marketing and communication efforts. S\/he is responsible for maintaining and updating the advertising, marketing and communications channels across all media designed to inform, engage, and connect alumni. The Program Manager will oversee day-to-day operations in the membership department to include renewals and mailings, customer service and the requests and management of data and mailing lists. S\/he will strategize new and creative ideas within direct mail, social media and email to help the department achieve their participation and financial goals.\u00a0 Working with the Director, the Program Manager of Membership Marketing will create a comprehensive marketing campaign and will analyze membership campaign results to create future targeted marketing campaigns.\u00a0 The Program Manager of Membership Marketing creates detailed metrics-based growth reports demonstrating annual results for the Executive Director of Alumni Relations, the Vice President of University Relations, and the Alumni Association Board of Governors. S\/he will partner with colleagues in content development, creative services, media relations, digital marketing, and video production to deliver top-tier marketing and communications resources to all members and prospective members. This position will require occasional evening and weekend work, as needed. Education (include licenses, certifications, etc.): A Bachelor\u2019s degree in Communications, Public Relations, Marketing, Project Management, Business or related field. Experience: \u2022 A minimum of 3 years of direct marketing and analysis experience, or related experience. \u2022 Experience with direct marketing strategy and implementation. \u2022 Experience with web and social media. \u2022 Experience leading membership acquisition\/retention programming. Knowledge, Skills, and Abilities: \u2022 Excellent communication skills including written, verbal, and interpersonal skills. \u2022 Excellent organization and project management skills.\u00a0 \u2022 Ability to meet deadlines \u2022 Ability to lead and manage change in a complex environment. \u2022 Strong attention to detail. \u2022 Ability to relate alumni programs to meeting University and Association goals and objectives.\u00a0 \u2022 Demonstrated management skills and knowledge of management principles.\u00a0 \u2022 Ability to make effective presentations to individuals, groups, businesses and community interest groups.\u00a0 \u2022 Ability to establish and maintain good working relationships with co-workers and staff, alumni, students, businesses and the general public.\u00a0 \u2022 Strong knowledge of Microsoft Office products, particularly excel. \u2022 This position will require occasional evening and weekend work, as needed.

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