Western Governors University
Salt Lake City, UT, United States
Pr, Marketing, Journalism
The Sr Content Manager works with all entities within the Policy & Public Affairs Department to build and maintain WGU’s reputation among all WGU audiences through compelling content of all kinds. As part of the public relations team, the Content Manager works closely with and provides as-needed support for all public relations, internal communications, external relations, and policy & public affair initiatives and strategies by developing content that includes press releases, print collateral, articles, blogs, podcast, website copy, social media posts, videos, graphics, presentations, and speeches.
The major accountabilities of the position include building content strategies and creating content that builds the university’s reputation among key audiences. In addition, as part of the public relations team, the Content Manager will participate in developing strategies and campaigns to help the university gain positive media exposure and enhance WGU’s position as a thought leader in education. The incumbent will work closely with senior leaders to develop presentations, speeches, articles, and other content that support their efforts to build the reputation of WGU and all of its entities.
This position also provides content and writing leadership for other members of the PR team engaged in content creation, including other PR writers and graphic designers. The incumbent will serve as the team “authority” on writing and style standards.
Essential Functions and Responsibilities
Increase awareness, build the reputation, and support the growth of the WGU system by:
Leading the efforts to conceive, create, and distribute content aimed at all WGU system audiences.
Creating plans and strategies to meet WGU’s brand journalism objectives, which include building awareness and reputation among key audiences, including establishing WGU as a thought leader.
Serving as the team lead for content.
Writing and developing materials.
Implementing plans and ensuring that projects are moving forward on schedule.
Doing research as needed.
Participating in development of ideas aimed at boosting WGU’s positive exposure in both online and traditional media.
Supporting marketing initiatives as needed.
Supporting other Policy and Public Affairs projects as needed.
Ability to work independently, conceptualize projects, and manage multiple priorities.
Ability to lead teams.
Ability to perform creative writing and related activities such as conducting interviews, research, and editing.
Ability to work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environment.
Ability to understand and interpret information accurately.
Ability to communicate accurately and concisely.
Ability to influence others positively.
Ability to initiate creative and innovative promotional ideas.
Display a competent and confident professional demeanor.
Demonstrated skill and ability in the use of social media, including Twitter, Facebook, & LinkedIn
Demonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.
Self-direction and reliability.
Outstanding writing skills.
Excellent communication, collaboration, and customer service skills.
A bachelor’s degree in marketing, communications, public relations, journalism, or related field.
5 to 7 years of experience in public relations or related field, including internships. An equivalent combination of relevant education and/or experience is acceptable.
Must be an outstanding writer, speaker, presenter, listener, and team player.
Salt Lake City, Utah, United States
Western Governors University
Website : http://www.wgu.edu
As a competency-based, student-focused, online, nonprofit university, we do things a bit differently at WGU. From the bottom up, we're designed with students in mind—particularly, the busy, working, adult student who wants to earn a bachelor's or master's degree but for whom a traditional university education simply won't do.WGU has been different since the very beginning. We were designed in 1995 by 19 U.S. governors whose driving goal was to break the mold of traditional higher education and come out on the other side with something new, something innovative: something that harnesses technology to teach in new ways, focuses on measuring learning rather than time, and provides more Americans the opportunity to build their careers and better their lives by finally finishing that bachelor's or master's degree they need to achieve their goals.