The Email Marketing Specialist will be responsible for the management of all product marketing initiatives and brand building projects via email for products across multiple departments (i.e. apparel, footwear, and equipment). This individual will work between the marketing and merchandise departments and vendors to ensure that each product and promotion is properly represented graphically & promotionally on email and that all initiatives are consistent with the overall content strategy and brand voice for both Hibbett and its vendors. Successful candidates will have excellent computer and design skills and must be outcome-oriented.Overall detail responsibility:Manage and grow all email campaignsCoordinate across various internal partners in digital commerce, merchandise, marketing, and design to ensure emails are created, approved, and delivered on time for both Hibbett and vendor campaignsMonitor daily email campaign deliverability, ensuring high inbox success rate for all email campaignsManage and strategize the email calendarDevelop and create email marketing campaigns including headline and subject line creationEngagement with creative agency for email design & content developmentMonitor content performance and email data using 3rd party tools and make recommendations for future programs\/plans and content based on findingsAccountable for performance of email campaigns including key KPIs such as open rate, click through rate, and salesManagement of email budgetBe knowledgeable on email best practices, technologies and trendsAt least 1-2 years of professional experienceBachelor’s Degree in Marketing, Advertising or Communications preferredAbility to multi-task and execute with excellence & precision while adapting to competing demands and shifting prioritiesAbility to communicate & influence effectively at all levels of the organizationExcellent writing skillsInnate ability to grasp what is relevant, trending, and on-brandStrong appreciation for the creative process and product knowledgeClear & effective written & verbal communicationAbility to work independently; self-motivated & willing to take an idea and run with itHighly organized & flexibleUnderstanding of email marketing operations, technology, testing techniques and platforms a plus
Website : http://www.hibbett.com
Hibbett Sports has a simple philosophy: it's all about the customer. Though the company has grown to over 800 stores in 29 states, we've never lost sight of our roots as a neighborhood sporting goods store. We start at the local store level, carefully choosing a selection of sporting goods designed to meet the needs of the cities and towns where we locate. We strive to make each store about you, the customer, and your needs, offering the highest quality name brands and very competitive prices. Then we separate ourselves from the competition with our excellent customer service, training every associate to equip them with exceptional product knowledge that helps them serve you better. Visit a Hibbett Sporting Goods, Inc. store today and see for yourself why we're one of the fastest growing sporting goods chains in the US!