Salt Lake City, UT, United States
Theu00a0Digital Marketing Specialistu00a0will be responsible for managing paid search campaigns and paidu202fonlineu202fmedia (including paid social, video, display and retargeting), optimizationu00a0of those media activities and reporting out on performance.u00a0Theu00a0Digital Marketing Specialist willu00a0consult withu00a0theu00a0Online Marketing Manageru202ftou00a0align withu00a0digitalu00a0marketingu202fplanu00a0for their assigned audience,u00a0as well asu00a0implement tactics against those plans to achieve and surpass WGUu2019s lead generation and market engagement goals. Theu00a0Digital Marketing Specialist will have at leastu00a02u00a0years of hands-on digital marketing experience withu00a0a track record of achieving excellent results in highly competitive marketsu00a0by leveraging their advancedu00a0digital marketing skill sets. Favoredu00a0candidatesu00a0willu00a0posses a strongu00a0understandingu00a0ofu00a0all areasu00a0consideredu00a0digital marketing,u00a0primarily for lead generation across major search and social platforms. The chosen candidate will be bright,u00a0creative,u00a0think throughu00a0marketingu00a0problemsu00a0thoughtfully, implement solutions methodically,u00a0andu00a0possessu00a0a highlyu00a0analytical mindsetu00a0where data is utilized tou00a0solveu00a0digital marketingu00a0problems. Essential Functions and Responsibilities Paid search management- responsible for creating and managing PPC search campaigns for specific college audiences and degree programs. Paid social media management- responsible for creating and managing paid social media campaigns for specific college audiences and degree programs. Ad optimization - responsible for requesting, developing and testing ads. The ads include display and text ads, constantly seeking to find a more optimal ad for conversion. Conduct bid management analysis and adjustments based on data. Maintain budget tracking and invoicing. Developing strategies for cost effective growth and improving conversion. Assisting in report building, report development, data analysis and reviewing analytics for key opportunities. Responsible for placing display ads (where required) and optimizing placements via leveraging actionable data. Requesting creative as well as assisting in ideation of creative concepts and messaging along with the Digital Creative Director and Copy Writers. Implement and manage retargeting lists and strategies. Write effective digital advertisements across search and social media that engage audiences and drive conversion in-line with testing outcomes. Required Skills Strong knowledge and experience in all areas of digital marketing. A team player that is able to share both their own knowledge as well as what they learn from experimentation within the team environment. A self-starter that can get the job done without constant supervision. Must love numbers and analytics, Microsoft Excel and developing reports should be exciting to you. Must be able to write and proofread for spelling and grammatical errors. Extremely organized when dealing with a large number of ongoing projects. Excellent communicator; able to thoughtfully prepare and present reports to other team members, C level and other management. Required Experience A bachelor's degree is required. 2 years digital marketing experience.