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Volunteer Public Relations Consultant

New York City, NY

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Company Description The Aparecio Foundation is a nonprofit organization that was designed as an economic development strategy to lift women out of poverty and as a community development approach to build the leadership capacity of low-income women. The Aparecio Foundation provides academic support and scholarship programs for high-potential, low-income women in public high schools through an eight-year multiple-mentor program. The culture of Aparecio Foundation is characterized by an informal and laid back environment, where employees work independently and in teams to develop and carry out effective organizational structure and work processes. Employees are driven through self-motivation and passion for the not-for-profit sector. Through the development of quality services to the enhancement of the organizationu2019s goals and objectives employees are able to use their strengths and skills the best ways they can! Therefore Aparecio Foundation employees are given freedom to be creative and energetic in performing their tasks and duties as professionals in their respective field of expertise. This is a unpaid Volunteer / Intern position. Job Description The position of Public Relations Consultant will be responsible for the strategic development and implementation of the organizationu2019s overall Public Relations program(s). The Public Relations Consultant is to focus on the enhancement of organizational reputation to external audiences. The position will include overseeing preparation of news releases, feature articles, letters, taking point, and employee communications materials. In addition, the Public Relations consultant is expected to monitor the demand for products and services offered by an organization and its competitors as well as potential customers and the overall organizational need. This last sentence caters to a for profit audience. This needs to focus on the non-profit sector we are in. Please rewrite. Description of Duties / Responsibilities: Research and development of blogs to be posted on the foundationu2019s social media websites (i.e. Facebook, Twitter, and additional active websites). Coordinate the redesign and update of social media websites as needed. Supervise marketing activities to promote available services. Establish and maintain effective working relationships with clients, government officials, and media representatives etc. in order to provide networking and business opportunities. Supervise management of communications budget. Consult with PR/Marketing Director and personnel to gain advice regarding the types of services expected within market. Oversee preparation of all information for media kits including press releases. Draft speeches for company executives and arrange other forms of contact, such as interviews. Monitor activities of external agencies, establishments, and departments etc. that develop and implement communication strategies and information programs. Manage development and maintenance of companyu2019s internet/intranet web pages. Qualifications Bacheloru2019s degree (Journalism, English, or PR Writing) required Masters students/Doctoral students preferred Professional experience in field of Marketing (PR)/ Social Media Knowledge and experience using social media websites Excellent written and oral communication skills Background and knowledge of advertising Computer skills of graphic design, Adobe illustrator, MS Word, and MS PowerPoint

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