At NewsCred we think that the future of marketing is in brands thoughtfully and genuinely speaking to people with the intention of making their lives better. The truth is that when we started the company we didn’t know much about marketing, but we did know as individuals that we weren’t satisfied with the way that we were being marketed to. Fast-forward to today, we’ve built the world’s leading content marketing company. We build software that supports marketers in content planning, creation, publishing and analysis. We provide both bespoke original content and content that is licensed from the world’s best publishers that our brand customers use to speak to their audiences. Finally, as pioneers in our industry we provide unique professional services to make sure that our customers are as successful as can be in content marketing. NewsCred exists because of the simply stated but enormously difficult challenge that marketers have in publishing wonderful content that actually helps us, the individuals that they are ultimately trying to reach.hat they are ultimately trying to reach.
Learn more at newscred.com and follow us on Twitter @newscred
NewsCred’s Event Manager will oversee event production from conception to completion for both hosted and sponsored events; will be responsible for monitoring performance and shaping the event strategy; and will work closely with a number of internal teams to execute a successful event that fuels sales pipeline and generates revenue.
As NewsCred’s Event Manager, you’re passionate about events and no task is beneath you. You’re detail oriented and a team player, excited to be part of a dynamic and ambitious marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, and communicate effectively across teams. Most importantly, you’re excited to join NewsCred and bring our mission of content marketing education to life.
Develop an effective, fluid, yearly event marketing plan for U.S. based events that include a mix of sponsored and hosted events.
Sponsored event examples include: speaking and panel opportunities, brand awareness sponsorship execution, and complementary events surrounding large industry conferences like Marketo Marketing Nation and Content Marketing World.
Hosted event examples include: dinners, workshops, and conferences including our annual #ThinkContent and Customer Summit.
Work closely with internal teams (Sales and Marketing) to define event involvement, plans, goals and objectives
Sponsored Event Responibilities:
Research industry events and evaluate sponsorship based on NewsCred’s annual objectives and targeted demographic; identify new industry event opportunities
Negotiate sponsorship costs and opportunities
Develop, plan, and activate contracted sponsorship benefits
Develop close relationships with industry organizations
Analyze event feedback and take necessary actions to improve
Hosted Event Responsibilities:
Fully plan and execute hosted events (from research and planning to on-site management and execution)
Develop existing network of venues and vendors
Identify new hosted event opportunities
Develop effective and engaging events that help drive ROI
Handle post-event actions – event feedback, analysis, and budget finalization
General Event Responsibilities:
Maintain event documents - budgets, calendars, checklists, run of shows, etc.
Complete quarterly budget reviews and ROI analysis; pivot event strategy to align with findings
Implement post-event initiatives to see expected event return on investment
Achieve benchmarked ROI metrics by working with the sales and demand generation teams
Oversee marketing nurturement of acquired event leads
Successfully prioritize and manage multiple projects simultaneously while meeting numerous deadlines
Influence and coordinate the efforts of other team members to support events
Provide improvements to the event team’s functionality and day-to-day processes; bring new ideas and concepts to event programs
University degree in Marketing, Communications, or related field
2 years of B2B working experience in the event planning, event management and marketing space is required
Knowledge of content marketing landscape is recommended but not required
Extensive understanding of the entertainment and event industry; must have a developed network of event venues and vendors
Previous experience working industry conference organizations is helpful but not required
Ability to work independently and in a group setting
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
Strong written and verbal communication skills
Acute attention to detail; demonstrated ability for accuracy and thoroughness
Ability to work effectively with internal and external clients
Proven negotiation, problem solving, organization and project management skills
Experience handling large budgets
Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
Ability to travel domestically is required
Passionate about events and excited to bring new fresh ideas to NewsCred
Best in class compensation plans
Great benefits, including medical, vision and dental
Generous vacation policy
Huge variety of snacks and drinks, catered lunches and happy hours
Training and career development
Chosen as one of Crain’s Best Places to Work in 2014
Website : http://www.newscred.com
Today, every brand is a media brand. Marketers are becoming publishing powerhouses, relying on shareable content to build their brands, engage customers and drive leads. Likewise, publishers are innovating on social platforms, experimenting with new ad models and even introducing e-commerce as a core offer. The traditional divide between marketers, publishers, agencies and consumers has dissolved – and it's requiring all of us to reconsider our content ecosystems. At NewsCred, we’re leading the charge. Known for our powerful technology, creative content strategies and world-class editorial curation, we’re making publishing easier, faster and better. Our product suite includes end-to-end content solutions: the technology necessary to filter and curate relevant content; the publishing tools needed to design and build campaigns with speed and scale; and the editorial teams needed to bring authenticity to every content experience. At our core, NewsCred is about relationships. Over the past four years, we’ve built partnerships with over 2,500 amazing publishers, including The New York Times, The Economist, The Guardian, Getty Images, and more. In fact, we’ve built the largest Publisher Network in the world, giving businesses unprecedented access to quality journalism.