Cox Enterprises, Inc.
Media Specialist','189553','','Dealer.com','!*!Dealer.com, a Cox Automotive Brand, is currently looking for a Media Specialist with SEM experience to join our Client Performance Advising team in Burlington, VT.The Media Specialist advises and supports the Digital Strategist (DS) team in their execution of digital marketing strategy. The Media Specialist partners with the DS, to manage completing work in complex proprietary tools and systems. The Media Specialist uses digital marketing best practices along with deep product knowledge to help achieve client goals. The Media Specialist is a domain and product knowledge expert who is expected to proactively design and improve digital marketing performance at the account and global platform levels. Your Role:Development and execution of digital marketing strategyConfigure and troubleshoot digital marketing (websites/advertising)Impact platform digital marketing strategyStay abreast of digital marketing best practicesAdvise on product development','','','!*!Required Experience (minimum): The ideal candidate will have demonstrated a proficient ability in the execution of digital marketing strategy in websites and advertising domain2-4 years of experience in hands on Digital Marketing Management with demonstrated experience in optimization and complex problem solvingDemonstrable experience creating and executing digital marketing plansWeb skills including SEO/SEM, media, and digital advertising conceptsKnowledge of website analytics tools Google Adwords, Google AnalyticsWorking knowledge of HTML, CSS, and broad website conceptsComfortable managing and optimizing many digital media accounts with large budgetsStrong analytical skills and data-driven thinkingThrives in a fast paced work environmentExcellent written and verbal communication skillsConsistently produces high quality work through a strong attention to detailSelf-directed, driven, and enthusiasticStrong troubleshooting skillsStrong teambuilding skills with demonstrated problem solving abilitiesAble to perform tasks efficiently, effectively, and expeditiously in an independent mannerEducation:Bachelor’s Degree in Marketing, Business, Communications or other related field preferred or equivalent work experience may be consideredWhat We Look For (preferred): Previous automotive, media or media sales / support experienceProficient with Microsoft Office, especially Excel (certification a plus) and PowerPointGoogle AdWords, Bing Ads and Google Analytics certifications.About us: Dealer.com’s, a Cox Automotive Brand, teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.','','Cox Automotive','US-VT-Burlington-1 Howard St','','Regular','Individual Contributor','Day Job','','Yes, 5 % of the Time','Full-time','Ongoing','Media Specialist
Cox Enterprises, Inc.
Website : http://www.coxenterprises.com
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $16 billion and approximately 50,000 employees, the company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, commercial telecommunications and advertising solutions); Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms); and Cox Automotive (automotive-related auctions, financial services, media and software solutions). The company's major national brands include AutoTrader.com, Kelley Blue Book, Manheim, Savings.com and Valpak.