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Job Details

Jr Publicist A

Company name

Burbank, CA

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The Walt Disney Studios encompasses the creation, production, promotion, sales, acquisition and domestic and international distribution of live-action and animated motion pictures, home entertainment releases, live stage plays, and music and soundtrack recordings.

We are seeking a JR PUBLICIST that will support the In-Home publicity team for Walt Disney Studios and DATG Distribution in Burbank, CA. Note this is a Union role, part of IATSE Local 600

Responsibilities :

Oversee 20 regional agencies servicing the top 35 US markets with responsibilities including:

Set promotional and publicity directives for targeted outreach efforts across the country

Strategize implementation of directives across multiple media genres

Provide press pitches and potential story angles

Manage regional budgets across all markets

Work within the theatrical material and in-home online media team to maximize efficiencies of campaigns through to the in-home window – materials, bloggers, social media editorialization, local social efforts etc.

Oversee the development and approval of in-home specific material:

Family press kits

Promotional Items for WOM programs and special events as needed

Targeted press mailings

Liaise with digital marketing group to maximize PR efforts:

Ensure Search Engine marketing key words are built into the overall press releases/materials

Key PR activities/coverage/events are maximized as part of social media editorial calendars

Drive the development and implementation of ePR strategies on titles, incl:

Multimedia press releases

Blogger targeting and tactics

Extend campaigns to support key retailers and retail initiatives

Coordinate and oversee various blogger specific events including junkets and regional events

Maintain and build key blogger relationships and contact lists

Help to coordinate budget with other team members

Review and submit product orders with title management team (to be in line with title budget)

Input to project leads on budget and product orders to support reviews/giveaways etc.

Ensure relevant invoice coding / budget updates

Assist in filmmaker / talent handling and liaison (where applicable)

Support ‘red carpet’ execution at relevant events

Oversee the reporting and ongoing updates on campaigns to project leads

Basic Qualifications :

3 years previous work experience in entertainment publicity; in-home/Home Entertainment Film PR experience a plus.

Strong relationships with entertainment press (traditional print press as well as online, emphasis on regional press, bloggers and social media websites).

Experience pitching a variety of press and crafting a PR strategy

Strong knowledge and understanding of social media and digital / online / viral press and publicity.

Experience managing outside vendors and/or agencies

Cross-disciplinary project management experience

Experience in marketing/promoting a product/brand

Knowledge of the in-home industry and its respective distribution platforms (4K UHD, Digital, Movies Anywhere, Blu-ray, digital video services, etc.)

Excellent communication and writing skills; writing samples may be requested.

Proficiency with Microsoft Office, including PowerPoint & Keynote

Detail-oriented, self-directed skills including ability to manage multiple tasks and projects simultaneously, including adaptability to last-minute changes

Ability to work successfully in an extremely fast-paced, deadline oriented work environment.

Must have ability to work flexible hours including weekends and evenings

May require travel domestically, a few times a year

Required Education :

BA/BS in Public Relations, Marketing, Communications, English or Journalism preferred

Additional Information :

This position is with The Traveling Lab, an equal opportunity employer

Job ID:




Job Posting Company:

Studio Entertainment

Company info

Website :

Company Profile
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

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