The Walt Disney Studios encompasses the creation, production, promotion, sales, acquisition and domestic and international distribution of live-action and animated motion pictures, home entertainment releases, live stage plays, and music and soundtrack recordings.
We are seeking a JR PUBLICIST that will support the In-Home publicity team for Walt Disney Studios and DATG Distribution in Burbank, CA. Note this is a Union role, part of IATSE Local 600
Oversee 20 regional agencies servicing the top 35 US markets with responsibilities including:
Set promotional and publicity directives for targeted outreach efforts across the country
Strategize implementation of directives across multiple media genres
Provide press pitches and potential story angles
Manage regional budgets across all markets
Work within the theatrical material and in-home online media team to maximize efficiencies of campaigns through to the in-home window – materials, bloggers, social media editorialization, local social efforts etc.
Oversee the development and approval of in-home specific material:
Family press kits
Promotional Items for WOM programs and special events as needed
Targeted press mailings
Liaise with digital marketing group to maximize PR efforts:
Ensure Search Engine marketing key words are built into the overall press releases/materials
Key PR activities/coverage/events are maximized as part of social media editorial calendars
Drive the development and implementation of ePR strategies on titles, incl:
Multimedia press releases
Blogger targeting and tactics
Extend campaigns to support key retailers and retail initiatives
Coordinate and oversee various blogger specific events including junkets and regional events
Maintain and build key blogger relationships and contact lists
Help to coordinate budget with other team members
Review and submit product orders with title management team (to be in line with title budget)
Input to project leads on budget and product orders to support reviews/giveaways etc.
Ensure relevant invoice coding / budget updates
Assist in filmmaker / talent handling and liaison (where applicable)
Support ‘red carpet’ execution at relevant events
Oversee the reporting and ongoing updates on campaigns to project leads
Basic Qualifications :
3 years previous work experience in entertainment publicity; in-home/Home Entertainment Film PR experience a plus.
Strong relationships with entertainment press (traditional print press as well as online, emphasis on regional press, bloggers and social media websites).
Experience pitching a variety of press and crafting a PR strategy
Strong knowledge and understanding of social media and digital / online / viral press and publicity.
Experience managing outside vendors and/or agencies
Cross-disciplinary project management experience
Experience in marketing/promoting a product/brand
Knowledge of the in-home industry and its respective distribution platforms (4K UHD, Digital, Movies Anywhere, Blu-ray, digital video services, etc.)
Excellent communication and writing skills; writing samples may be requested.
Proficiency with Microsoft Office, including PowerPoint & Keynote
Detail-oriented, self-directed skills including ability to manage multiple tasks and projects simultaneously, including adaptability to last-minute changes
Ability to work successfully in an extremely fast-paced, deadline oriented work environment.
Must have ability to work flexible hours including weekends and evenings
May require travel domestically, a few times a year
Required Education :
BA/BS in Public Relations, Marketing, Communications, English or Journalism preferred
Additional Information :
This position is with The Traveling Lab, an equal opportunity employer
Job Posting Company:
Website : http://disney.com/
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.