Denver, CO, United States
Editing, Media, Writing, Finance, Marketing, Journalism, Advertising, Pr
Feb 15, 2020
May 30, 2020
Job Title :
Denver, CO US
Posted On :
Job Type :
Job Description Summary
Are you a purpose-driven, creative marketing professional whose values align with our mission to help people achieve a lifetime of financial security? Do you share our belief that achieving a secure future requires both smart financial planning and a healthy lifestyle? Are you a skilled marketer with a proven ability to build trust, collaborate, consult, and partner across functional areas to create compelling stories and build engagement that deliver measurable results? If your answer is yes, we are looking for you!
What We Have Done:
Recently we launched a new brand platform that speaks to the inherent connection between a person’s financial security (Wealth) and the impact that their overall physical and mental wellness (Health) can have on it. This insight, and mission to improve, is enshrined in our brand of Wealth + HealthSM.
What You Need to Do:
This position of Senior Writer/Editor will be responsible for concepting, writing and editing blogs, infographic content, social posts, email content, product marketing materials, and multimedia scripts to expand awareness of the brand, connect with clients, and generate leads. Your responsibilities span from understanding our Wealth + Health brand to successfully writing content for team assignments, to reviewing work for brand and product positioning and accuracy of Transamerica content across all channels and platforms. You will work closely with our Creative Director, Managing Editor, and channel marketing teams to understand and implement our Wealth + Health positioning, value-add, content strategy, writing, and editing — down to our individual product level.
What You Will Learn:
You will be working with a team of highly creative professionals who bring fresh ideas and diverse perspectives to help us shake up the status quo and stay on the forefront of reinventing how our Wealth + Health brand can profoundly impact a person’s future.
What Success Looks Like:
This role requires the ability to roll up your sleeves and craft stories emphasizing our brand message with all product lines as well as review and edit team members’ work. We need you to be an agent for collaboration, advocating for and managing relational activities with a wide range of key stakeholders including sales, compliance, the broader marketing team, and related business partners.
What You Need:
Bachelor’s degree in marketing, communications, advertising, journalism, English, or related field, or equivalent experience.
Five years of professional writing experience using traditional and digital formats.
Working knowledge of digital content best practices and content management systems (CMS)
Advanced copywriting and editing skills across a range of media (e.g. web, print, video, presentations) and writing styles from conceptual to journalistic.
Creative thinker able to turn concepts into robust messaging.
Ability to manage multiple assignments and meet critical deadlines.
Relationship building skills to assimilate ideas in collaboration with diverse stakeholders.
Bachelor’s degree in Marketing, English, Communications or Journalism.
5+ years’ experience writing and editing high-quality product marketing content
3+ years in the financial industry positioning employee benefit products
Experience creating online content
Experience in the financial services/insurance industry.
Advanced knowledge of digital content best practices.
Website : http://www.transamerica.com/