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Job Details

eCommerce amp Digital Marketing Specialist

Company name
Quality Oil Company

Winston Salem, NC

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Come Join Our Growing, Award-Winning Company!

Quality Oil Company, LLC, a family owned and debt free company based in Winston-Salem, NC, is now seeking an experienced, dynamic, and goal driven eCommerce & Digital Marketing Specialist for our award-winning hospitality division. We currently own and operate eight distinguished Hilton branded hotels that are located in the Southeast, which include limited service, extended stay, and full service properties.

Position Summary

The eCommerce & Digital Marketing Specialist is responsible for supporting and coordinating assigned activities, projects, and campaigns relating to the day-to-day, hands-on implementation of online marketing strategies to meet and exceed property financial goals.  This position will research, plan, create, implement, maintain, and analyze all eCommerce, digital marketing, and social media campaigns for the hotel portfolio.

This position will report directly to the Director of Business Development.  This position will also work closely with the Director of Marketing and Regional Sales Directors.


Measure and report on the performance of all digital marketing campaigns to marketing team and department heads

Manage content updates to branded websites, keeping all information and content up to date by using brand tools, content management systems and/or external resources.  Content must be engaging, fresh, and position each hotel relative to competitive set.

Research, compare, and evaluate hotels against competitive set, including, but not limited to: organic, local, and paid search placement; onsite merchandising; social media; rate retailing; etc.

Monitor, maintain, and manage social media platforms, such as Facebook, Twitter, YouTube, Google, etc. for the hotel portfolio; maintain the company’s excellent online reputation.

Create, schedule, edit, and distribute relevant content across social media platforms to attract new customers and increase public awareness, including Facebook, Twitter, Instagram, PIM, ResMax, Google,, etc.

Develop, maintain, and ensure digital content meets and/or exceeds Hilton’s requirements; monitor report cards and content audits from Hilton and resolve any issues in a timely manner as needed.

Communicate via social media with customers on a daily basis; must be at least four times per week for each property.

Assist in creating a regular marketing calendar

Support Director of Business Development, Director of Marketing, and Regional Sales Directors in execution of search engine optimization updates and tracking of key performance indicators for organic traffic

Brainstorm with the Director of Business Development, Director of Marketing, and Regional Sales Directors on new ideas and initiatives

Liaise with Director of Marketing and sales teams to optimize customer experience and ensure brand consistency

Conduct regular audits of OTA sites to ensure each hotel is optimized with high quality images, compelling content, and links

Execute marketing tactics in the digital space to grow organic visits and optimize website

Analyze performance data as well as content and make necessary changes to achieve marketing objectives as determined by Director of Business Development and/or Director of Marketing

Maintain awareness of all applicable brand standards and guidelines

Maintain a current knowledge of the products and services that the company has to offer

Make website updates, including photos, menus, restaurant hours, etc. when required

Stay abreast of market drivers and movements in the local area surrounding each hotel and apply this knowledge to work completed

Work with properties and revenue management teams to determine specific need areas, including, but not limited to, group offers for

Assist in the pre-opening strategy and protocol designed to maximize ramp-up and drive visibility of new hotels

Maintain clear lines of communication with property leaders, corporate team, and external agency resources

Participate in corporate and hotel level meetings

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Review new technologies and keep the company at the forefront of developments in digital marketing; identify trends and insights.

Coordinate imagery production

Create, maintain, and publish newsletters as needed


Prior eCommerce and/or Digital Marketing experience is strongly preferred

Knowledge of the hospitality industry is strongly preferred

Working knowledge of Wordpress content management system

Experience with SEO, PPC, Google Analytics, Google Adwords, Google My Business

Prior experience with Adobe Creative Suite is preferred

Deep understanding of digital and social marketing trends and strategies

Experience creating content for the web and growing a social audience

Must be proficient in Microsoft Office, including Word, Excel, and Outlook

Must be able to communicate with a variety of different people to create effective content

Highly motivated, creative, and passionate for connecting with current and future customers

Strong problem solving , critical thinking, and analysis skills

Excellent interpersonal and relationship building skills

Excellent time and project management skills

Strong multitasking and organizational skills

Strong attention to detail

Excellent communication skills – verbal and written

Periodic travel to properties is required


We offer a complete benefits package, including medical, dental, vision, life, PTO, holidays, 401(k) with a 5% company match, and profit sharing!







About This Employer

Quality Oil Company, LLC

1540 Silas Creek Parkway


, NC



(336) 722-3441


Corporate Office

Company Description

Quality is our name and Quality is our purpose!

Beginning in 1929, our Companies have developed a long standing heritage of integrity, honesty, ethical dealings and trust easily recognized by the communities we serve, vendors we use and our employees. Treating each other the way we would like to be treated, as simple a statement as that may seem, has led to the development of a sense of pride and loyalty to our Companies that can only be admired by our competitors.

Standing on the values which got us to where we are today, and leading us into the future, our commitment to you and from you will be to strive:

To do it because it is right

To treat customers, vendors, and fellow employees as we would like to be treated

To be financially responsible

To be better today than yesterday

Why People Like to Work for Us

Quality Oil offers competitive salaries, excellent benefits including medical, dental, vision, life insurance, 401K and profit sharing. We offer a vacation plan, Bonus program, and opportunity to participate in the Hampton Hotel Rooms Discount Program.

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Company info

Quality Oil Company
Phone : 336) 722-3441

Company Profile

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