Senior Digital Marketing Manager, Media
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You thrive at analyzing data,thinking creatively, and making sure marketing campaigns reach their targetaudience in the most effective way possible. You know that the perfect mix of mediaand channels can move prospects to action and drive conversions. You re foreverdreaming up ways to optimize media plans and boost results.
Soundfamiliar? Here s your chance to be part of a team that s transforming digitalmarketing at one of the world s flagship tech companies.
Bigthings are happening here at Oracle. As the Cloud leader, we offer the broadestsuite of Cloud solutions - and we re introducing new services every month for 400,000customers worldwide. Innovation at this level starts with our employees:we look for creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.
Ifyou re looking to elevate your career - and have fun doing it - you ve come tothe right place.
Thisis an exciting opportunity to play a key role on Oracle s growing North AmericaMarketing team. This Senior Digital Marketing Manager plans B2B, leadgeneration campaigns from beginning to end, supporting a number of productsacross the Tech portfolio. He/she has knowledge of the major publishers andtechnologies in the B2B space, and has a proven track record of managingcampaigns from beginning to end, guiding stakeholders on best practices,measuring and reporting on performance, and sharing new ideas to improvesuccess. The end goals: generate sales leads and conversions, and drivepipeline and revenue.
ConsultCampaign Leads on developing measurable media goals aligned to their overallcampaign goals
Lead the development/management of effective integratedmedia plans and buys, focusing on user experience and measurable action
Align sales-focused and campaign-focused teamsto ensure media planning is integrated across all business needs
Develop paid media strategies to help solvebroader business challenges surrounding pipeline development and progression,lead flow efficiency, or other issues
Educate campaign stakeholders on targeting andmedia capabilities
Meet with internal marketing clients tounderstand their previous media planning/buying strategies
Work closely with preferred media partner andoversee RFP process for new partners
Workwith marketing leaders to maintain and update media plans; includes budgeting,execution, reporting, optimization and invoices/purchase orders
Develop and execute new and effective campaignrecommendations across paid search, display, paid social, syndication, etc.
Manage targeting and data strategies across allplatforms, including leveraging first-party and 3rdparty datasegments
Monitor overall media performance to evaluate campaigneffectiveness, particularly driving opportunities and sales via digitalchannels, share reports to internal stakeholders and recommend adjustments
Stay ahead of industry standards and trends, newmedia programs and innovative opportunities to reach targets
Collaborate with Corporate Marketing and ProductMarketing to improve campaign performance, including looking for opportunitiesto collaborate or cross-fund campaigns
Manage leadflow and routing for digitalcampaigns that include registration upload
Work with Digital Marketing team to resolve gapsor bottlenecks in user experience
7 years of media planning experience
Experience working in a sales organizationsupporting lead generation or sales revenue
Proven track record of success in a B2B or DR environment, meaning increased media investment over time due to performance
Experience working with DMPs and managing a 1stparty data-driven media strategy
Experience using standard media planning and datatools including Omniture, BlueKai, TradeDesk, and 3rdparty dataproviders
Experience in planning, executing, andincreasing investment in at least 4 of the following areas:
o Pay-Per-Lead or Tele-qualified lead buying
o Paid Social (for lead gen)
o Paid Search
o Content Syndication & lead nurture
o B2B or DR programmatic campaign
o Multi-touch lead nurture programs
Experience establishing media metrics/KPIs, performingdata analysis to improve results, and building performance models if some datais not available
Strong interpersonal, verbal and written skills;ability to communicate media strategy and plans to executives throughout thebusiness
History of working with media agencies tooversee the planning/buying process
*Travel Component: *Minimal.Approx. 10% travel within the United States and Canada maybe required to successfully fill this role.
*Position Location: *Open to qualified candidates based in any US location; will be part of a virtual N.A. based team.
Be part of the innovation!
Senior Digital Marketing Manager, Media