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Job Details

SEO and Web Analytics Manager

Company name
Kforce Inc.

Location
Boca Raton, FL

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Profile

Job Description

RESPONSIBILITIES:

Kforce has a client seeking a SEO and Web Analytics Manager in Boca Raton, Florida (FL).

Responsibilities:

* Lead in the development of sophisticated SEO strategies to improve the online reputation of the company, as well as advance business unit objectives

* Build cross-departmental relationships to ensure alignment company-wide with regards to our social media / ORM strategy, as well as manage outside ORM vendor relationships

* Work closely with internal ORM group to assist in the smooth implementation of content initiatives and digital marketing campaigns across all digital assets and social media

* Keep pace with SEO, search engine and internet marketing trends and developments and report changes as needed

* Attending key campaign meetings and positioning yourself as one of the team authorities - asking the right questions, providing answers and translating meeting outcomes into actionable next steps

* Mentoring and leadership of SEO and Web Analytics Analysts

* Maintaining an in-depth understanding of the company's marketplace, with particular emphasis on all new and emerging digital initiatives

* Develop a high level of SEO & Social Media marketing expertise

* Collaborate with internal and external teams to ensure content development is in line with SEO best practices

* Support the Digital Product Teams with expertise in analytics tagging and tracking: GA/GTM

* Work in an Agile SCRUM environment with Product Managers, Designer, and Developers to improve our tracking and analytical infrastructure

* Turning large volumes of data into simple business insights

REQUIREMENTS:

* Bachelor's degree preferred or equivalent education and work experience; 2-year or 4-year degree in Business, Marketing, Communications or related field preferred

* 5 years of experience in SEO and Web Analytics experience, managerial experience preferred

* GA and GTM experience

* A/B Testing experience

* Sitecore experience preferred

* Strong writing, proofreading and editing skills

* Excellent oral and written communication skills

* Google Analytics & GTM Certification, excellence knowledge of industry software and tools including HootSuite, Sprout Social, BuzzSumo, MOZ, Screaming Frog, SEMRush, Facebook / Instagram / Twitter / Pinterest Analytics

* Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawling, canonization, etc.), Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics

* Highly competent in Microsoft Excel, Word and PowerPoint

* Strong communication skills

* Excellent organizational skills

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Company info

Kforce Inc.
Website : http://www.kforce.com/

Company Profile
Kforce is a professional staffing services firm. Our name stands for KnowledgeForce® describing our highly skilled professionals, knowledge gained from over 50 years of experience, and the power of our team to provide the Right Match™. We provide flexible and direct hire staffing professionals in Technology and Finance & Accounting, engaging over 23,000 highly skilled professionals annually with more than 4,000 customers. At Kforce, Great People = Great Results. Our national network of 60 offices, two national recruiting centers, and over 2,000 staffing specialists supports our ability to meet the needs of customers of all sizes, including 70% of the Fortune 100. Our vision is to be “the firm most respected by those we serve.” Our client centric Knowledge Staffing Model allows for on-demand identification and delivery of top talent through progressive recruiting strategies and advanced technologies.

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