Senior Vice President, Public Relations
NeighborWorks America: Working Together For Strong Communities
The Senior Vice President, Public Relations is the senior communications executive for NeighborWorks America. This position reports to the CEO, and will work collaboratively with senior leadership to develop and implement comprehensive communication strategies to broaden the impact of NeighborWorks' programs, and oversee organizational messaging and services, while managing the Public Relations Division.
The Senior Vice President, Public Relations is responsible for translating information into messaging that is clear, consistent and effective for all internal and external corporation stakeholders, by applying state-of-the-art principles and practices that epitomize world-class communication. In addition, the position will provide communications support for other internal functions and departments, including proactively developing communications messages, plans and tools for the NeighborWorks Network and support the visibility of the Network, in addition to NeighborWorks America.
Posting closes at 12:01am (EST) on the date listed below (the night before at 11:59pm EST).
Lead the communications, marketing and branding efforts of the corporation.Oversee the development and implementation of the corporate media plan, and expand and refine key media messages for NeighborWorks America and the Network on a quarterly basis.
Develop and implement key communications messages and public relations strategic plan.
Oversee the development, refinement and management of the corporation's primary communications vehicles, including websites, social media, press releases and publications, such as the annual report and print collateral.Serve as executive editor for the organization's website and oversee the corporation's online delivery channels, and develop and implement social media strategies.
Collaborates with development team to support the corporation's brand and ensure consistency of message and competitive positioning. Identify significant media and public policy issues that can be leveraged to support NeighborWorks America and the Network, and create and implement plans to optimize them.
Oversee organizational response to media inquiries. Counsels Senior Management, Board of Directors, and other stakeholders on critical communication messages and issues; proactively develops messages and strategies; works with Senior Leadership to anticipate and respond to urgent communication issues.
Manages crisis communication and instructs staff on appropriate responses
Provides guidance and counseling for Senior Executives on communication strategies and tactics. Assures senior management is appropriately prepared and trained to handle media responses and be strong spokespeople for the corporation.
Creates and coordinates executive messages for external and internal stakeholders.
Draft executive announcements, public statements and press releases; write speeches, develop presentations and compile preparatory documents.
Track organizational accomplishments and plan external communications, develop content for campaign letters, craft press releases and public service announcements, when necessary. Represent agency at media/public relation events.
Maintain direct responsibility for the management of staff and processes of the Public Relations division.Ensures appropriate staff are trained on effective media relations skills.
Develop and manage internal systems, interdepartmental relationships, and other functions that support the goals and objectives of the Public Relations Division.
Provide team support to marketing and communications efforts of other divisions involved in selling services or promoting issues(e.g., the corporations for-sale training, technical assistance and technology tools)
Use analytics to track and evaluate the effectiveness of different communications and public affairs practices, tools and campaigns; present analyses to officers and other senior staff; and implement changes to achieve greatest impact.
Develop effective tools and strategies to assist the Network in their public relations, communications and marketing efforts.Refresh on a frequent basis.
Develop strong relationships with the Network to understand their public relations needs and perspectives.
Coordinate and work closely with the Senior Vice President, Field Operations and the Field PACAs and participate in performance reviews and work plan setting,
Serve as a member of the senior management team.
May perform other duties and responsibilities as required
NATURE OF WORK CONTACTS
Extensive contact with media representatives and communications executives with leading housing sector organizations. Senior management levels within corporations, foundations, financial institutions, federal agencies, trade associations and national nonprofit organizations for the purpose of exchanging information. Executive levels of NeighborWorks organizations to respond to inquiries. Senior managers and functional peers in NeighborWorks America for the purpose of supporting public relations efforts.
Bachelor's degree (advanced degree preferred) in journalism, public relations, communications or a related discipline from an accredited four-year college or university, with a minimum of 8 -10 years of relevant experience involving demonstrated abilities in communications, public relations and marketing; or any combination of training, education and experience which provides the following knowledge abilities and skills:
At least 5 years' experience in a management/leadership role with significant responsibility for the areas outlined above. Understanding of community development, affordable housing, mortgage lending and a broad range of experience in programmatic activities, or nonprofit and experience with government funding preferred. Dynamic leader with a strong track record of positioning an organization to achieve tangible outcomes, individually and collaboratively with others. Applied knowledge and experience in working with online communications and social media, with knowledge of effective branding strategies and plans for implementation. Demonstrated experience in developing systems and processes for the efficient management of a team. Ability to ensure high levels of performance by clearly defining team member goals and responsibilities; and, providing on-going development, support and coaching. Demonstrated skills at coordination of corporate objectives through multiple divisions and multiple layers in an organization. Strong people manager who can lead, inspire, and direct the activities of a team of communications/public relations professionals. Strong collaborator with demonstrated experience in collaborating with peers. Superior verbal and written communications skills a must, with the ability to tailor for various purposes, such as news releases, executive speeches and presentations, video scripts, articles and more. Self-directed, action-oriented, forward-thinking, strategic and creative individual with high ethical standards. Superior attention to detail/organization and a clear philosophy/approach to using communications to drive results. Ability to work effectively under pressure and in a fast-paced environment. Demonstrated success in positioning/achieving favored visibility for organizations and their thought leaders. Ability and willingness to travel up to 20%.
Work is performed in an office setting, and requires up to twenty percent (20%) travel. Work requires extensive computer use either standing or sitting.
Equal Opportunity Employment M/F/D/V
NeighborWorks America is committed to providing a productive and safe environment. To achieve that goal, we conduct background and reference check investigations for all final applicants being considered for employment.
Up to twenty percent (20%)
Ability to work effectively under pressure, in a fast-paced environment.
Extensive computer use either standing or sitting.
CORPORATE HEADQUARTERS: District of Columbia Office
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.