The YMCA of Delaware is looking for an enthusiastic, highly motivated individual to join our team as the Director of Marketing and Communications. Under the supervision of the Group Vice President of Marketing, the Director of Marketing and Communications is responsible for developing and implementing statewide marketing strategies that promote mission, brand awareness, member acquisition/retention, and program enrollment. The incumbent oversees the management of various marketing tactics including digital and traditional advertising, media relations, website/mobile app development and maintenance, social media, sales support and training as well as member and employee communications. The position provides statewide and local marketing support to branches with the development of new program/membership initiatives and promotions. The Director of Marketing and Communication is also responsible for the supervision of the Director of New Media and Director of Public Relations.
Qualifications Excellent oral and written communication skills; must be able to speak competently and persuasively before a group.
Effective leadership, supervision, and staff development skills.
Maturity, good judgment, and ability to operate with minimum guidance.
Excellent organizational and project management skills.
Must be able to multi-task in a deadline driven environment.
Demonstrated excellence in developing and executing marketing strategies, message strategies, and required support for Association’s marketing and programming efforts.
Demonstratable knowledge and proven ability in the areas of:
External communications and media outreach
Reputation and crisis management
Strategic message development to further organizational and brand objectives
Building and managing a strategic communications/marketing function for greater effectiveness, value and contribution to an organization
Experience and proven skills in understanding complex problem-solving
Reading and analyzing data
Social and digital marketing experience with proven results
Minimum BA/BS degree in Marketing, Business Administration, Communications or an equivalent combination of training, education, and experience is required. A minimum of 5 years of experience leading a large marketing, promotions and program development team; related experience in membership or fund development will be considered.
Essential Functions Membership Development and Growth
Plan, implement and evaluate monthly membership campaigns that drive acquisition.
Support branches with retention strategies which include membership and program promotions as well as the development of events, e-newsletters, flyers, social media posts, etc.
Provide branch staff with sales support and training to meet and exceed monthly sales goals.
Establish and monitor best practices for membership staff at all branches.
Collaborate with Program Directors and Program Leadership Teams to maximize program enrollment and retention.
Hire, supervise, recognize, evaluate, and guide the development of the Marketing/ Communications Department staff
Recommend appropriate staff support to projects and use of freelance assistance.
Develop and manage the annual marketing budget.
Set annual new member sales and termination goals with assistance from Senior Leadership staff.
Respond to members’ and communities’ needs, requests, and complaints, seeking to address situations as quickly as possible.
Assist in administering crisis communications plans promptly and accurately when necessary.
Membership growth through acquisition and retention.
Program growth through enrollment and retention.
Public image of the YMCA is enhanced and broadened.
Assurance that the membership and community have familiar, positive, and respectful feelings towards the YMCA and its mission.
High quality marketing/communications materials and messages.
Effective relationships among all branches and established unified marketing efforts.
Effective advisor to the President, Senior Association staff, and change to Executive Leadership Tea
Cause-Driven Leadership® Competencies Mission and Cause-Driven Leadership
Role model the YMCA values of caring, honesty, respect and responsibility. Work daily to develop personal and meaningful relationships with members, staff, volunteers, community partners and the media.
Develop and implement marketing and communications plans that promote the YMCA as a non-profit charity with a mission to enhance healthy spirt, mind and body for all.
Ensure communications and marketing efforts support and demonstrate diversity and inclusion for all.
Collaborate with the financial development department to provide marketing and communications support for the Annual Campaign and Capital Campaigns.
Ensure positive media relations with the execution of successful press conferences and at least two stories being pitched to media outlets per month.
Coordinate the Annual Meeting and other Association-wide special events.
Website : http://www.akronymca.com
The Y is a powerful association of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.