Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Atlanta, GA
View more jobs in Georgia

Job Details

Digital Marketing Specialist- WSB TV

Company name
Cox Enterprises, Inc.

Location
Atlanta, GA

Apply for this job






8 hit(s)  

Profile

Digital Marketing Specialist- WSB TV','1719666','','WSB-TV','!*!The Digital Marketing Specialist is responsible for ensuring that all digital campaigns and sponsorships are executed properly.  Reporting to the Digital Campaign Manager, the Digital Marketing Specialist will shepherd all digital orders through every aspect of the fulfillment process from order entry to facilitating the creative, providing tags, working with vendors and producing campaign recaps.  This role will assist the local digital and sales teams with pre- and post-sales support to include client research, assisting in development of proposals and recommendations, digital products and services training, and more.  The role requires daily collaboration with Account Executives, Digital Specialists and their customers with the goal of delivering super results to all our advertising customers. 

Job Responsibilities:

Responsible for the accurate and complete delivery of our customers’ marketing campaigns

Confirm availability of inventory for owned and operated digital properties, third-party networks, retargeting providers and others.

Check IO product detail selected for accurate and correct use, work with AE and Digital Team to correct or realign products as needed (i.e., “Is order executable?”).

Verify billing information on IO is accurate, complete, and matches product price breakout; work with Digital Sales Specialist to correct as needed.

Enter completed insertion orders (IOs) in workflow tool DOT and xSM & coordinate with the Central DCM team.

Work with the Central DCM Team to set up custom targeting as necessary for custom placements such as sponsorship or custom content placements.

Place rich media dates on shared calendar from IO and file corresponding requests.

Gather creative or creative direction from AEs/DSS and/or clients

Submit creative requests, revisions and approvals through creative workflow tool(s) for production.

Submit proofs to AEs and/or clients.

Submit revisions for final production.

Acquire approval for creative assets.

Perform preliminary creative QA (correct ad sizes, message, etc.).

Monitor delivery and performance of campaigns.

Work with Digital Sales Specialist to craft campaign optimization strategies.

Optimize campaigns, when necessary.

Fulfill proof of performance/appearance requests such as screenshots.

Use Issue and Project tracking software to submit issues or other items needing resolution and track progress through to completion

When third party tags are used, obtain third party reporting and compare with CMG ad server to verify reporting is in line, particularly if billing on delivery

Perform campaign reconciliation

Daily pacing reports/campaign checks

Produce post-campaign reports

Ensure reporting shows complete fulfillment of campaign

Review and reconcile bills and invoices','','','!*! College degree or 2 years’ experience working with digital media campaigns preferred. Solid knowledge of Microsoft Excel, Word, and Outlook. Advanced skills in working with PowerPoint and graphics. Knowledge of Google Ad Planner, DFP, DCM, Photoshop, Basic HTML, and Java Script is a plus. Knowledge of billing systems including Wide Orbit is a plus. Strong and proven customer service experience. Excellent verbal and written communication skills, as well as strong follow up skills. Accurate; with strong attention to detail. Ability to perform in a strategic and executional capacity. Demonstrated ability to multitask and work well under deadlines.COX-149','','Cox Media Group','US-GA-Atlanta-1601 W Peachtree St NE','','Regular','Individual Contributor','Day Job','','No','Full-time','Ongoing','Digital Marketing Specialist- WSB TV

Company info

Cox Enterprises, Inc.
Website : http://www.coxenterprises.com

Company Profile
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $16 billion and approximately 50,000 employees, the company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, commercial telecommunications and advertising solutions); Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms); and Cox Automotive (automotive-related auctions, financial services, media and software solutions). The company's major national brands include AutoTrader.com, Kelley Blue Book, Manheim, Savings.com and Valpak.

Similar Jobs:
Digital Sales Specialist - WSB TV
location Atlanta, GA
Digital Sales Specialist - WSB TV','1719549','','WSB-TV','!*!The Digital Sales Specialist is responsible for navigating digital marketing for our clients in partnership with our talented sales team. You will help to develop custom...
Jr. National Account Manager
location Atlanta, GA
Job Description: Job Description Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and s...
Account Manager, Travel Vertical
location Atlanta, GA
Account Manager, Travel Vertical in Atlanta Georgia Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with ...
What I liked about the service is that it had such a comprehensive collection of jobs! I was using a number of sites previously and this took up so much time, but in joining EmploymentCrossing, I was able to stop going from site to site and was able to find everything I needed on EmploymentCrossing.
John Elstner - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
PRCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
PRCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 PRCrossing - All rights reserved. 169