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Job Details

Marketing Communications Director CHRISTUS Trinity Clinic

Company name
CHRISTUS Health.

Location
Tyler, TX

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Description

POSITION SUMMARY

The Director of Marketing, CHRISTUS Trinity Clinic (CTC), is responsible for developing and executing strategic marketing plans and promotional strategies that deliver measurable business value and achieve revenue goals with a focus on patient growth, practice development and brand enhancement. The Director of Marketing collaborates with cross-functional teams to ensure the effective development of long-term and short-term strategic marketing plans that align with system-wide goals. The role will work with the Vice President of Strategic Marketing and the Vice President of Communications and Public Affairs, as well as CTC and CHRISTUS Trinity Mother Frances (CTMF) senior leadership to support company goals.

MAJOR RESPONSIBILITIES

Manage day to day operations of the marketing and communications efforts for the CTC physicians and their practices

Audit and cross check processes to ensure marketing efforts & results consistently achieve expected results with measurable outcomes

Help monitor and ensure brand identity with system marketing and communications

Oversee & manage departmental marketing and communications budget

Analyze & interpret business trends, marketing performance & customer research

Develop & negotiate contracts with primary & potential external vendors

Facilitate communications between CTC physicians and leadership to achieve identified objectives and realize specific targets

Establish physician marketing goals within the timeframe of overall brand strategy & goal alignment from the leadership team and the VP of Strategic Marketing

Develop, plan and execute marketing programs & tactics identified to support the marketing strategy with a focus on patient volume increases and physician practice enhancement.

Develop close collaboration with ministry marketing/communications leaders (MMLs), especially with the CTMF MML.

Coordinate all CTC marketing and communications efforts

Support the development of digital and non-digital tactics/tools to increase awareness

Leverage the appropriate mix of marketing channels & tactics (including direct mail, digital mobile, social media, call center, event & content marketing) to produce the desired outcomes

Oversee response mechanisms for advertising efforts & monitor effectiveness of marketing programs

Develop a targeted marketing strategy to reach prospective patients through coordinated efforts

Partner closely with CHRISTUS System marketing & communication leaders to optimize CTC through the website, digital marketing, CRM implementation and public relations

Play key role in CHRISTUS corporate, regional and ministry communications activities

Manage marketing efforts for new physicians/physician practices that join the CTC network

Help foster and continue the strong brand and established culture of excellence for all CTC marketing and communication activities and initiatives

Execute long-term brand strategy with a focus on patients in the retail healthcare market including professional education, marketing access strategies and other strategic investments consistent with the overall strategy for the region

Assess and monitor the referral process from a marketing perspective

Audit the information regarding administrative needs of the clients as well as trends and problems identified through monitoring of performance

Requirements

POSITION QUALIFICATIONS

A. Education/Skills

Bachelor's degree in a related field

Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research

Strong knowledge of healthcare industry preferred, with emphasis on physician practice marketing and communications

Creative & well organized

Communication skills: Internal & External

Ability to communicate and persuade, in both written and oral forms

Ability to effectively manage a team of direct and indirect resources

Ability to build executive-level relationships

Ability to apply and communicate business implications related to marketing programs and initiatives 

B.

Experience

Five to ten years of related experience with healthcare marketing and communications, strong preference for physician/physician group marketing 

C. Licenses, Registrations, or Certifications

N/A

Company info

CHRISTUS Health.
Website : http://www.christushealth.org/

Company Profile
WHAT WE ARE STRIVING TO DO. CHRISTUS HEALTH, a Catholic health ministry, will be a leader, a partner and an advocate in the creation of innovative health and wellness solutions that improve the lives of individuals and communities so that all may experience God's healing presence and love. Our Name and Symbol: WHO WE ARE. CHRISTUS is Latin for "Christ," and proclaims publicly the core of our mission. OUR NAME choice also recognizes the heritage of our two congregational sponsors, the Sisters of Charity of the Incarnate Word in Houston and San Antonio. Jesus Christ is the Incarnate Word, the Word of God made flesh. It is, therefore, only fitting that it is in another form of His name that our health ministries are called together.

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